Event and Field Marketing Manager

Stayntouch is redefining how hotels operate with their cloud-native PMS built for modern hospitality. They are seeking an experienced Event and Field Marketing Manager to lead a diverse portfolio of events that build awareness and generate measurable business results.

Responsibilities:

• Develop and manage Stayntouch’s annual event and field marketing strategy
• Build and maintain the event calendar across major trade shows, regional conferences, sponsorships, field events, consultant events, partner programs, and customer gatherings
• Evaluate event opportunities based on audience fit, market priorities, relationship value, pipeline potential, cost, and expected return
• Define the objectives, target audience, success metrics, budget, and activation plan for each event
• Partner with Sales, Customer Success, Partnerships, and regional leaders to align events with priority markets, accounts, customers, and prospects
• Identify opportunities to create more targeted field marketing programs around important markets, industry groups, customers, and partners
• Manage the annual event budget and make recommendations on where to increase, reduce, or shift investment
• Manage the full event lifecycle, including contracts, registration, booth selection, floorplans, shipping, signage, audiovisual needs, catering, travel, staffing, speaking opportunities, and on-site logistics
• Serve as the primary point of contact for event organizers, venues, exhibit partners, production vendors, sponsors, and other external partners
• Manage booth design, event assets, promotional materials, giveaways, and supporting collateral
• Coordinate customer participation, executive attendance, speaking opportunities, private meetings, dinners, happy hours, and other event activations
• Provide clear event briefs, timelines, staffing plans, and expectations to internal participants
• Attend key events and oversee on-site execution to ensure a professional and engaging Stayntouch presence
• Manage multiple events at different stages of planning without losing sight of deadlines or details
• Develop integrated pre-event marketing plans that drive awareness, registrations, booth traffic, meetings, and attendance
• Coordinate email campaigns, landing pages, social content, digital promotion, appointment-setting efforts, invitations, and sales outreach
• Partner with Sales to identify target accounts and contacts before each event
• Create event toolkits that give attendees the messaging, schedules, account information, and resources they need to be successful
• Establish consistent lead capture, qualification, and follow-up processes
• Work with Marketing Operations and Sales to ensure event leads are routed, tracked, and followed up with promptly
• Develop post-event campaigns that continue the conversation with attendees and prospects
• Establish reporting that measures event performance across attendance, engagement, meetings, leads, opportunities, pipeline, revenue influence, and cost efficiency
• Analyze event ROI and provide clear recommendations about future participation
• Conduct post-event reviews with key stakeholders to document results, feedback, and opportunities for improvement
• Develop benchmarks that help Stayntouch compare performance across different event types and markets
• Continuously improve event playbooks, processes, reporting, and activation strategies

Requirements:

• Five or more years of experience in event marketing, field marketing, or a related B2B marketing role
• Experience managing a large portfolio of trade shows, conferences, sponsorships, field events, and executive or customer events
• The ability to connect event activity to broader marketing, sales, relationship-building, and revenue goals
• Strong project management skills and the ability to manage several complex programs at the same time
• A hands-on approach and willingness to manage both strategy and detailed execution
• Experience managing budgets, negotiating contracts, and working with agencies and vendors
• Strong communication and cross-functional collaboration skills
• Strong analytical skills and experience reporting on event performance and ROI
• The ability to travel occasionally and support events that may take place outside standard business hours
• Experience with Salesforce and HubSpot
• Experience in B2B SaaS, hospitality technology, travel, or the hotel industry