Marketing Manager, Healthcare

AccruePartners is a growing healthcare-focused organization seeking a Marketing Manager to support various educational, event-based, and digital marketing initiatives. The role involves developing and executing integrated marketing plans, managing multi-channel efforts, and collaborating with cross-functional partners to enhance marketing capabilities.

Responsibilities:

• Develop and execute integrated marketing plans for assigned programs, campaigns, and audience engagement initiatives
• Manage multi-channel marketing efforts across email, paid media, social, web, landing pages, and other digital channels
• Monitor campaign performance against key goals, evaluate pacing and conversion trends, and recommend adjustments to improve results
• Use historical campaign data, audience insights, and performance benchmarks to inform future strategy, targeting, forecasting, and channel decisions
• Partner closely with creative, operations, events, content, and other internal or external resources to move campaigns from planning through execution
• Manage multiple concurrent initiatives while providing clear reporting, identifying performance risks, and keeping campaigns aligned with business objectives

Requirements:

• 5+ years of marketing experience with a strong background in performance marketing, digital marketing, audience engagement, event marketing, or integrated campaign management
• Healthcare, pharmaceutical, medical, medical education, or medical device industry experience is required
• Proven experience managing multi-channel campaigns across areas such as email, paid media, social, web, events, digital products, or educational programs
• Strong analytical skills with experience interpreting campaign data, measuring performance against KPIs, and translating insights into actionable marketing decisions
• Demonstrated ability to balance strategy with hands-on execution while managing multiple programs, deadlines, budgets, and cross-functional stakeholders
• Strong communication and project management skills, with experience partnering effectively with internal teams, agencies, contractors, creative resources, or marketing technology partners
• Candidates in Eastern or Central time zones strongly preferred