Event Marketing Manager - East

Cresta is a company that enhances customer experience through an AI platform, and they are seeking an Events Marketing Manager - East to join their team. The role involves owning the event experience from concept to execution, developing event strategies, managing budgets, and collaborating with various teams to drive impactful events.

Responsibilities:

• Develop event strategies aligned to pipeline goals and sales priorities; refine the field marketing playbook to drive consistency, scalability, and repeatable success
• Set KPIs, define success metrics, and present clear, executive-ready insights on pipeline impact and conversion performance
• Act as the central lead between sales, demand, design, and partner teams for event GTM orchestration
• Manage enterprise-level event programs across multiple functions and campaigns (e.g., tradeshows, VIP dinners, and partner-led activations)
• Forecast spend, justify investment tradeoffs, and optimize program-level budgets with finance and RevOps
• Evaluate vendors against program goals, negotiate contracts, and drive cost savings and value
• Partner with demand gen and digital to create multi-channel campaigns to drive registration
• Pilot new formats, analyze market trends, and mentor teammates on evolving event strategy
• Work directly with C-suite and sales leaders to shape narratives, prep speakers, and maximize impact
• Own repeatable processes and workflows across event types, verticals, and regions
• Surface market intelligence from the field to inform messaging, campaign strategy, and sales enablement
• Mentor junior team members, help onboard new hires, and contribute to team rituals, retros, and roadmapping

Requirements:

• Bachelor's degree or equivalent practical experience
• 3–5 years of experience in B2B field/event marketing or integrated campaign roles
• Strong project management capabilities—able to juggle multiple programs at once
• Excellent communicator who can influence up, down, and across functions
• Analytical mindset with experience in reporting on event performance and ROI
• Experience with AI, Contact Center, or Customer Experience solutions
• Experience supporting account-based field strategies
• Previous sales/SDR experience or strong familiarity with sales processes
• Familiarity with Salesforce, Hubspot, Gong, and field ops tools like Mobly