Senior Product Marketing Manager (Remote in U.S.)

The U.S. Green Building Council is a mission-driven nonprofit dedicated to accelerating and scaling the transformation of the built environment. As a Senior Product Marketing Manager, you will lead end-to-end product marketing efforts, defining positioning and go-to-market strategies, and working closely with cross-functional teams to drive revenue growth in the green building sector.

Responsibilities:

• Lead the development of high-impact positioning and go-to-market strategies, ensuring a cohesive narrative that aligns with USGBC/GBCI’s comprehensive product portfolio
• Develop and maintain sales enablement assets that equip global sales and partner teams including pitch decks, one-pagers, battlecards, objection handling guides, and FAQs
• Own the end-to-end creation of core GTM content including internal product guides, webinars, web narratives, regional-specific assets, and event presentations
• Develop a deep understanding of the Product’s target audiences to inform messaging and positioning that resonates across specific buyer types, use cases, and regions
• Synthesize market trends, competitive intelligence, and voice of customer into actionable insights for Product Management, shaping the product’s future to meet emerging customer and industry requirements
• Develop and execute marketing campaigns to drive customer acquisition, growth, retention, and advocacy

Requirements:

• 6+ years of product marketing experience
• Bachelor's degree
• CRM & Analytics: Salesforce, Google Analytics, Looker
• Project Management: Asana, Smartsheet, Jira
• Content Creation: Figma, Canva, Notion, Microsoft 365
• Current client-side experience in a global products organization with a minimum of $75M in annual revenues, preferably in the green building, commercial real estate, sustainability or renewables sectors
• Proven track record of bringing complex products to market with clear, compelling positioning for an enterprise audience
• Strong understanding of market analytics, data and modeling to inform product and go-to-market strategy
• Ability to build consensus and drive alignment across cross-functional teams
• Strategic thinking skills, with the ability to derive actionable insights from complex data
• Strong written and verbal communications skills, including effective presentation skills
• Passion and commitment to the USGBC/GBCI mission
• English
• MBA or advanced degree is a plus