Senior Growth Marketing Manager

BetterSleep is a trusted wellness app with over 85 million downloads, aiming to transform into a connected sleep-health platform. They are seeking a Senior Growth Marketing Manager to lead user acquisition strategies and optimize marketing campaigns, driving sustainable growth through data-driven decisions.

Responsibilities:

• You will plan, deploy, develop, maintain, monitor, expand, analyze and optimize advertising campaigns with multi-million dollar budgets
• You will develop and execute a data-driven experimentation roadmap that unlocks sustainable growth and improves marketing efficiency, coming to the table with strategy, not just execution
• You will collaborate closely with our Data team, helping to shape attribution, incrementality testing, MMM/MMP strategy, and performance reporting rather than simply analyzing results
• You will support in making proactive investment recommendations
• You will proactively seek, identify and evaluate innovative opportunities for campaign growth and improvement; you will focus on shipping, not just ideating
• You will continually strive for higher volume and margins with ongoing optimization
• You will slice and dice an enormous amount of complex data into meaningful conclusions that can be turned into actionable decisions
• You will collaborate actively with Creative, Product, and Engineering to drive cross-functional experimentation
• You will analyze various algorithms, techniques, and statistical models for predictions in a dynamic data environment
• You will take part in setting the overall marketing strategy by providing feedback and actively sharing data, results and ideas
• You will enjoy great teamwork, lots of fun, and pride in building a product that has a positive impact on society

Requirements:

• 8 years of experience in running mobile large-scale paid online user acquisition campaigns in performance-driven environment
• Experience in Meta advertising and Google AdWords
• Experience with web and app analytics tools such as AppsFlyer, Google Analytics, Omni, Sigma, or others
• Collaborative, hard working, execution-oriented, eager to get results and succeed
• Great grasp of numbers with love for data and analytics
• Good sense of marketing, consumer interaction, usability and persuasion
• Eager to stay in the loop on market trends, particularly around creative strategy
• Tech-savvy; eager to incorporate AI workflows to improve efficiency
• Excellent communication (oral and written), time management and organizational skills
• BS/BA in marketing or any other relevant field preferred
• Data junkie and Excel wizard preferred
• Experience working with influencers or acting talent
• Experience integrating ad accounts with Claude MCPs (or similar)