Product Marketing Manager, Workspace Security

Check Point Software Technologies is a cybersecurity company seeking a Product Marketing Manager to lead marketing for its Workspace Security portfolio. The role focuses on developing messaging, positioning, go-to-market strategies, campaigns, and content while partnering with product, engineering, sales, and marketing teams to drive awareness, pipeline, and sales.

Responsibilities:

• The role will involve 30% messaging, positioning, and strategy and 70% content creation
• Lead product marketing strategy across our workspace security portfolio to develop messaging and positioning
• Collaborate with product management and engineering on product strategy, product roadmap, and product GTM
• Understand our product roadmap, research competitors, business objectives, and analyze industry reports to establish our GTM strategy
• Develop compelling long-form content including blogs, email newsletters, website copy, and sales content to support the entire customer journey
• Meet with customers to support the deal cycle and support events as needed
• Partner across marketing to define a holistic awareness and demand generation plan across a comprehensive set of marketing activities and integrated campaigns
• Develop threat research into campaign and thought leadership content
• Work with external research firms to conduct surveys and other research and obtain key data points and statements that can help promote our solutions
• Build sales tools, collateral, and interactive content which clearly articulate our value proposition, messaging, and positioning
• Work with sales and sales engineering on sales enablement, competitive intelligence, and closing deals

Requirements:

• 5+ years in product marketing or product management in enterprise SaaS, cybersecurity experience is a plus
• BA/BS in business or engineering
• High attention to detail and organizational skills with the ability to deliver content, product launches, and campaigns
• Exceptional storytelling ability and strong copywriting and copyediting skills
• Demonstrable experience working with sales, sales engineering, and supporting customer engagements
• Ability to navigate and build relationships with a global network of stakeholders and flourish in a matrix environment and influence peers
• Self-starter, team player and able to work in a fast-paced environment
• Must be eligible to work in country of residence without sponsorship now or in the future
• MBA preferred