Senior Marketing Manager

Southwest Funding is seeking a Senior Marketing Manager who will play a vital role in transforming their mortgage marketing approach. This hands-on position involves developing innovative marketing strategies, creating compelling materials, and empowering Loan Officers to enhance their visibility and authority in the market.

Responsibilities:

• Develop and execute marketing strategies specifically designed to increase lead flow, capture market share, and drive loan production
• Design and manage the creation of all marketing materials, including print collateral, digital ads, and high-quality merchandise that people actually want to keep
• Act as the first line of defense for compliance. You must have the expertise to bake TILA/RESPA and Fair Housing requirements into creative materials, so they fly through compliance review without losing their 'soul
• Transition our Loan Officers away from 'Realtor appreciation lunches' and toward becoming digital authorities. You will teach them how to show up where decisions are actually being made (TikTok, Instagram, LinkedIn, Facebook, and YouTube)
• Manage everything from organic social growth to CRM lead-nurture sequences that sound like a human, not a committee

Requirements:

• Minimum of 2+ years of direct experience in the mortgage industry
• Proficient in Adobe Creative Suite (Photoshop/InDesign) or high-end AI, email marketing platforms, and social media management tools
• Deep working knowledge of mortgage advertising regulations
• Ability to include the NMLS # and Equal Housing Logo without ruining the design
• Strong understanding of the loan lifecycle, the difference between a pre-approval and a pre-qualification, and the nuances of various loan products (FHA, VA, USDA, Conventional, and Non-QM)
• Ability to track ROI, conversion rates, and cost-per-acquisition
• Hands-on, high-output creator who can build a demand engine
• Experience in developing and executing marketing strategies designed to increase lead flow, capture market share, and drive loan production
• Experience in designing and managing the creation of marketing materials, including print collateral, digital ads, and high-quality merchandise
• Ability to manage everything from organic social growth to CRM lead-nurture sequences