Field Marketing Manager - US

RTB House is a next-generation performance demand-side platform that uses proprietary Deep Learning AI algorithms to help brands grow. They are seeking a seasoned Field Marketing Manager to oversee event strategies and partner marketing initiatives aimed at enhancing brand presence and driving mutual growth.

Responsibilities:

• Lead the planning and execution of RTB House’s participation in large-scale industry conferences (e.g., eTail, Shoptalk, etc.) and proprietary RTB House events, own regional field marketing strategy and annual event plan, determine which events and partner programs to prioritize
• Design and manage bespoke, "white-glove" hosted events specifically for C-suite and VP-level prospects and clients, make recommendations on short- and long-term marketing priorities
• Manage relationships with key partners to secure co-marketing event opportunities and collaborative speaking sessions across joint-marketing initiatives (events, case studies, webinars, etc)
• Own end-to-end strategy for every event and be accountable for event program performance and investment outcomes, ensure flawless execution of defined and approved strategic event plans
• Exercise discretion and independent judgement on managing a significant regional field marketing budget, ensuring every dollar is tracked and optimized for maximum ROI, develop budget allocation strategy across events and partner initiatives and recommend final spend allocations based on ROI and pipeline impact
• Partner with Sales and Marketing Ops to track lead flow and provide post-event reporting that connects event activity to the sales pipeline and closed-won revenue
• Collaborate with Sales, Product, and Global Marketing teams to ensure messaging is consistent and sales teams are enabled to follow up effectively
• Lead RTB’s largest scale projects in events and standardize event and partner marketing approaches across the region

Requirements:

• 4+ years in Field Marketing or Event Management
• You are someone who thrives in spreadsheets, checklists, and Asana (or similar)
• You are comfortable and confident communicating with senior leadership, both internally and externally
• Exceptional written and verbal skills are a must working across internal teams and external vendors
• You have experience navigating CRM tools, ROI dashboards to report on post-event success
• Ad tech, SaaS or advertising-adjacent experience is a plus