Product Manager, Shopify

Scentbird is seeking a Product Manager for their brand Drift to enhance their international B2C subscription and ecommerce experience on the Shopify platform. The role involves managing product enhancements, collaborating with various teams, and driving measurable improvements in customer experience and conversion.

Responsibilities:

• Partner with Ecommerce, Marketing, Technology, & others to define requirements and prioritize digital product enhancements
• Manage backlog, testing, and release of new features, ensuring they drive measurable improvements in customer experience and conversion
• Ensure all enhancements align with our company brand standards and elevated storytelling
• Partner with Analytics to ensure performance metrics overall and performance metrics for features are clearly defined and reported to stakeholders
• Translate data into actionable AB tests, requirement recommendations, and features that inform product and marketing strategies
• Share insights with leadership to guide growth priorities
• Work cross-functionally to align Digital Product improvements with product launches, campaigns, AB optimization experiments, and promotional calendars
• Maintain relationships with external partners/agencies

Requirements:

• Bachelor's degree in Marketing, Business, Digital Media, or related field
• 5–7 years of experience in ecommerce product management, AB experimentation, or digital optimization
• Strong analytical skills with experience with modern analytic tools
• Excellent collaboration skills with both technical, design, and creative stakeholders
• Strong project management abilities with the capacity to manage multiple priorities simultaneously
• Understanding of DTC ecommerce best practices; experience in beauty, fragrance, or luxury brands preferred