Performance Marketing Manager

Fix-It Group is seeking a Performance Marketing Manager responsible for driving the performance, efficiency, and lead quality of paid media and third-party lead generation programs. The role involves overseeing media strategy, agency coordination, performance reporting, and optimizing lead generation efforts.

Responsibilities:

• Own and maintain master service area maps across markets
• Ensure geographic targeting is accurate across advertising and listing platforms
• Develop targeting strategies based on performance, lead quality, market needs, and service capacity
• Identify opportunities to expand, reduce, or adjust geographic coverage
• Own targeting and retargeting strategy across paid media, including upper-, mid-, and lower-funnel tactics
• Partner with agencies on audience, channel, and measurement strategies
• Coordinate across agencies to ensure consistent execution and minimize audience overlap and inefficiencies
• Manage the activation of lookalike audiences, customer match files, and other first-party data
• Use performance data to improve audience segmentation and targeting
• Establish expectations and hold agency partners accountable for performance
• Investigate lead quality issues across paid media and third-party lead channels, including call reviews when needed
• Partner with agencies and vendors to address quality issues and adjust channel mix or investment
• Analyze the lead funnel from inquiry through booking and completed job to identify conversion opportunities
• Provide guidance on lead and call dispositioning, including Local Services Ads (LSAs)
• Connect marketing performance to lead quality, conversion, revenue, and overall channel effectiveness
• Track performance across markets, agencies, campaigns, channels, and service areas
• Monitor key metrics including spend, leads, CPL, qualified lead rate, conversion, revenue, and ROAS
• Evaluate upper-funnel performance using appropriate awareness and consideration metrics
• Identify trends, performance issues, and opportunities requiring action
• Translate performance data into recommendations for budget allocation and optimization
• Manage relationships and performance with providers such as Angi, Yelp, eLocal, Thumbtack, and similar platforms
• Identify and test new lead sources to determine their ability to scale profitably
• Optimize budgets, markets, service categories, pricing, and lead purchasing strategies
• Monitor lead quality, conversion, and revenue by vendor and market
• Recommend where investment should be expanded, reduced, or reallocated
• Develop landing page strategies for omnichannel paid media campaigns
• Evaluate landing page performance and identify conversion opportunities
• Develop and test messaging, offers, calls to action, and other content
• Partner with agencies and internal teams to execute testing and improvements

Requirements:

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field required
• 7+ years of experience in performance marketing, paid media, lead generation, or marketing analytics
• Strong expertise with marketing analytics, attribution platforms, Excel, and/or Google Sheets
• Strong understanding of full-funnel media strategy, including upper-funnel awareness, paid search, paid social, retargeting, LSAs, and third-party lead generation
• Experience developing audience and geographic targeting strategies across multiple markets or business units
• Strong analytical skills with the ability to connect media performance to lead quality, conversion, revenue, and ROAS
• Experience managing multiple agencies, vendors, and external partners
• Strong communication and project management skills with the ability to translate data into actionable recommendations
• Experience with multi-location, home services, local services, franchise, or other lead-driven businesses
• Experience with upper-funnel channels such as programmatic, YouTube, CTV, and paid social
• Hands-on experience with Google Ads, Google LSAs, Meta, Yelp, Angi, Thumbtack, eLocal, or similar platforms
• Experience with call tracking, CRM data, lead dispositioning, and first-party audience data
• Experience with landing page testing and conversion rate optimization
• Familiarity with marketing attribution and BI tools such as Power BI, Tableau, or Looker