Senior Marketing Manager - Pharmaceuticals

Kedrion Biopharma Inc. is an international company that collects and fractionates blood plasma to produce and distribute plasma-derived therapeutic products. The Senior Marketing Manager will lead the evolution of rare disease marketing by driving strategy, innovation, and sustainable growth for a high-impact specialty brand, ensuring cohesive execution across all touchpoints.

Responsibilities:

• Partner with the Sr. Director, Global & US Marketing to develop and execute brand strategy, positioning, and long-term growth plans
• Support P&L management, including forecasting, monitoring gross/net sales, and ensuring financial targets are achieved
• Analyze market, customer, and performance data, including digital engagement metrics, to inform decision-making, optimize tactics, and adjust strategy with urgency
• Collaborate with sales leadership to align on strategy, build engagement, and enhance field effectiveness through tools, insights, and training
• Lead development and execution of integrated marketing plans across HCP, patient, and hospital segments, with strong omnichannel and digital activation
• Manage the full marketing mix, including pricing, channel strategy, lifecycle management, and product differentiation
• Design and implement promotional campaigns across both traditional and digital channels, including non-personal promotion, social, search, and email, with clear KPIs and performance tracking
• Drive digital marketing strategy by leveraging marketing automation, CRM integration, SEO targeting, segmentation, and personalization to scale customer engagement
• Conduct market, customer, and competitive research, incorporating digital analytics and behavioral insights to identify opportunities and gaps
• Oversee brand budget planning and monthly financial reviews, ensuring strong ROI and optimal allocation across digital and traditional channels
• Lead creative campaign development, messaging strategy, and execution of promotional assets across digital platforms and offline channels
• Partner cross-functionally with medical, regulatory, finance, and commercial teams to ensure aligned, compliant execution
• Support KOL engagement and advocacy initiatives, including virtual and digital engagement strategies, in collaboration with Medical Affairs
• Manage agency relationships, including digital, media, and creative partners, ensuring timely delivery of high-quality, data-driven marketing assets
• Lead or support participation in medical conferences, trade events, and brand-building activities, including digital amplification and virtual engagement strategies
• Present brand performance updates, digital insights, and strategic initiatives to senior leadership, highlighting opportunities for optimization and growth
• Ensure all marketing activities, including digital programs, comply with regulatory and company guidelines

Requirements:

• Bachelor's degree in Business, Marketing, Science, Economics, Finance, or a related field
• Proven experience in pharmaceutical marketing, preferably in specialty or rare disease markets
• Strong strategic planning capabilities with experience in brand management or commercial roles
• Solid financial acumen with experience in forecasting, analytics, and data-driven decision-making
• Experience working within U.S. pharmaceutical regulatory and compliance environments
• Demonstrated ability to collaborate cross-functionally across sales, medical, regulatory, and finance teams
• Experience developing and executing marketing campaigns, including digital and multichannel strategies
• Strong analytical, critical thinking, and problem-solving skills
• Excellent communication, presentation, and organizational abilities
• Proven ability to influence stakeholders and drive alignment in a fast-paced, evolving environment
• Willingness to travel domestically, with occasional weekend and potential international travel
• MBA preferred