Senior Manager, Digital Marketing

Mission Lane is a purpose-driven fintech company dedicated to improving financial access for millions. They are seeking a Senior Manager, Digital Marketing to lead strategy and creative direction across digital acquisition channels, ensuring a seamless conversion path from paid media to customer engagement.

Responsibilities:

• Lead paid digital and social performance marketing strategy and creative direction across TikTok, Meta, Snapchat, YouTube, and emerging channels
• Design and run always-on testing programs within social channels — creative concepts, placements, and formats — translating results into a functional testing agenda the broader team executes against
• Partner closely with content and product teams to build a unified brand, awareness, and conversion ecosystem — ensuring owned-property experiences (bio-link tools like Linktree, landing pages, on-site journeys) reinforce and extend paid strategy rather than operating separately
• Manage digital creative marketing spend and agency partnerships to deliver best-in-class creative and media experiences
• Work hand-in-hand with channel monitoring and content creators to keep owned and paid experiences consistent in voice, message, and momentum
• Improve content discoverability in partnership with organic search and content teams, closing the loop between earned attention and paid amplification
• Streamline the end-to-end digital conversion path, reducing friction and drop-off across the paid-to-owned handoff

Requirements:

• Bachelor's degree in Marketing, Business, Statistics, or a related field
• 7+ years in performance marketing, direct response, or growth marketing, with hands-on ownership across paid digital (Meta, TikTok, Snapchat, connected TV, display) and social channel strategy
• A demonstrated track record of beating creative and control benchmarks, translating that into functional testing plans the broader team executes against
• Deep, applied fluency in A/B and multivariate testing (DOEs): sample sizing, statistical significance, test hygiene
• Experience directing creative concepts and managing digital creative production alongside media strategy
• A track record partnering across credit/risk, finance, product, legal, and compliance, with the judgment to know when a channel insight should change strategy elsewhere
• Experience with tiered capital allocation and channel/media budget management across paid digital
• Experience partnering with business analysts on marketing KPI frameworks (GRR, CTR, NAB attribution) and with product managers on conversion UX optimization, including drop-off/abandonment analysis and on-site nudge design
• Proficiency with testing and analytics tools such as SQL, Tableau or Looker Studio, and Google or Adobe Analytics
• MBA
• Familiarity applying AI tools to speed up creative variant generation without sacrificing brand or compliance standards
• Hands-on experience with owned-property conversion tools (Linktree or similar link-in-bio/landing platforms) as part of a paid-to-owned strategy