Manager, Lifecycle & Digital Growth Marketing

QAD is a leading provider of adaptive, cloud-based enterprise software and services for global manufacturing companies. The Lifecycle and Digital Growth Manager will scale high-impact programs by bridging marketing automation, lifecycle strategy, and digital demand generation to enhance audience engagement and drive revenue.

Responsibilities:

• Own email marketing operations, nurture programs, and list health. Build scalable, behavior-based systems rather than one-off campaigns
• Develop and maintain segmentation models for customers and prospects. Design and run digital nurture tracks tailored to each stage of the buyer's journey — awareness, consideration, and decision
• Execute A/B and multivariate tests across channels. Use data to optimize for pipeline outcomes and conversion
• Lead digital surround for major tradeshows (Pack Expo, Champions of Manufacturing). Partner with field marketing to close the loop on SAOs
• Drive organic content distribution across YouTube and owned channels. Own association outreach, link building, and industry partnerships to build earned reach and domain authority
• Understand how AI fits into modern marketing and implement AI workflows for personalization, copywriting, segmentation, and reporting to increase team velocity

Requirements:

• 5+ years in B2B lifecycle or demand gen, ideally in SaaS/Industrial tech
• Strong hands-on email marketing experience, including audience segmentation and nurture program design
• Clear understanding of how AI can be applied to marketing workflows — personalization, content generation, and analytics
• Proven track record of driving revenue through digital and lifecycle testing
• Self-starter who builds as much as they manage in a lean environment
• Experience with marketing automation/email tools (e.g., Marketo)
• Knowledge of Salesforce and intent data (6Sense/Demandbase)