Growth Marketing Associate

Hanna Andersson is a premier kids and baby clothing brand based in Portland, Oregon. They are seeking a Growth Marketing Associate to assist in day-to-day campaign management, creative strategy, and analytics of key digital channels to drive growth in new customers and gross margin.

Responsibilities:

• Own day-to-day execution of Paid Social and Display campaigns including campaign builds, audience testing and creative rotations
• Support Paid Social Manager in day-to-day operations of our affiliate program including monitoring spend, uploading promotions into Impact Radius, and sharing upcoming product launches and promo details with key partners
• Create audiences to test against our standard audience set in effort to expand our reach in key target segments
• Monitor daily campaign performance identifying opportunities to scale spend or pull back to maintain efficiencies
• Upload and QA ads across Meta, Pinterest, TikTok, and Reddit
• Assist Director of Growth and Paid Social Manager in launching tests across emerging platforms
• Assist Paid Social Manager in creative briefing process, ensuring our content is aligned to brand marketing storylines and new customer trends
• Analyze creative performance and synthesize insights to inform testing roadmap and overarching creative strategy for Growth Marketing
• Work closely with Site team to ensure that we are sending traffic to the appropriate landing pages based on creative and messaging, adjusting current landing experiences as necessary
• Collaborate with the organic social and influencer teams to share learnings cross-functionally and develop collective best practices
• Partner with Influencer and Ambassador marketing teams to brief in creator-led content pieces to be used across our Paid Social channels
• Evaluate campaign and creative success based on multiple inputs including last-click data, incrementality measures and in-platform engagement data
• Analyze data to share campaign and creative insights in weekly Digital Team meetings and create an action plan for next steps
• Proactively identify and action on opportunities to increase efficiency and drive growth

Requirements:

• 1-4 years of experience managing digital marketing channels, like paid social or paid search
• Familiarity with marketing analytics tools such as Power BI and Google Analytics to measure performance and identify actionable insights
• Strong excel skills and the ability to analyze campaign and creative performance and make recommendations for optimizations based on your learnings
• Understanding of other digital marketing channels including paid search and paid social
• Genuine sense of curiosity and ability to develop testing plans from hypothesis to measurement and iteration
• Strong problem-solving skills and attention to detail
• Experience leveraging AI to drive efficiencies in workload
• Ability to thrive and adapt in high growth, rapidly changing environment