Lead Visual Designer, Brand and Product

Step is a company focused on improving the financial future of the next generation through innovative banking and borrowing products. They are seeking a Lead Visual Designer to define and evolve the visual identity of the brand across various customer touchpoints, ensuring a cohesive and recognizable experience.

Responsibilities:

• Own and evolve Step's visual identity across every customer touchpoint, ensuring a cohesive experience across product, marketing, brand, and physical experiences
• Design compelling creative for product launches, lifecycle marketing, social media posts, advertising, web, email, and other customer-facing experiences including mobile-first email templates and assets (graphics, photos, GIFs, modular blocks)
• Produce high-impact static and motion assets for paid channels (social, search, display, CTV), following platform best practices. Iterate based on performance data and partner with media buyers to evolve and expand on what's working
• Partner closely with Product Design to ensure our visual language is consistently expressed throughout the app and product ecosystem
• Define, document, and maintain our brand guidelines, ensuring they evolve alongside the company while remaining easy for teams to understand and use
• Build scalable visual systems that enable designers and marketers to create consistent work efficiently without sacrificing creativity
• Raise the quality bar across the organization through thoughtful critique, art direction, and mentorship
• Explore new visual directions, illustrations, motion, photography, and emerging creative trends that push the Step brand forward
• Help define how AI can accelerate creative exploration, production, and content creation while maintaining exceptional design quality
• Champion craftsmanship in every detail, from high-level creative direction down to the smallest production asset

Requirements:

• Significant experience designing visual identities, marketing campaigns, and digital experiences for consumer brands
• Strong portfolio demonstrating exceptional visual craft across branding, marketing, digital products, and storytelling
• Deep understanding of typography, layout, color, composition, illustration, photography, and motion
• Experience building and documenting visual identity systems that scale across teams and channels
• Strong understanding of how brand and product work together to create a cohesive customer experience
• An exceptional eye for detail and an instinct for when something feels 'almost right' versus truly polished
• Comfortable moving fluidly between high-level creative direction and hands-on execution
• Excellent communication skills with the ability to present ideas, explain creative rationale, and collaborate across disciplines
• Uses AI as a creative multiplier—able to rapidly explore concepts, accelerate production, and improve creative workflows without compromising quality or originality
• Passionate about building brands people love and experiences people remember
• Must have a portfolio featuring examples of visual identity, brand, marketing, and digital design work
• Education: Bachelor's degree or an equivalent combination of education, training, and experience
• Experience working on consumer fintech or other highly regulated consumer products
• Experience designing physical products such as payment cards, packaging, merchandise, or environmental graphics
• Experience with illustration, iconography, or motion design
• Experience creating design systems or visual languages that span both product and brand
• Experience art directing photography or video production
• Experience building AI-assisted creative workflows or internal creative tooling