Content & Product Marketing Manager

Assemble is a company that helps enterprise leaders make informed decisions through trusted peer insights. The Content & Product Marketing Manager will be responsible for developing marketing content that translates customer insights and market themes into effective messaging, while collaborating with various teams to enhance marketing campaigns and drive demand generation.

Responsibilities:

• Partner with the Demand Generation Manager to develop campaign messaging and create content across email, landing pages, webinars, social media, video, and sales enablement assets
• Develop compelling product positioning, value propositions, and messaging for communities, events, councils, summits, and growth initiatives
• Own the content calendar and lead the planning, creation, distribution, and optimization of content across key marketing channels
• Translate customer, member, market, and sales insights into impactful marketing campaigns, customer stories, and thought leadership content
• Build scalable content programs by repurposing webinars, events, research, customer interviews, and community discussions into high-value marketing assets
• Partner with Sales, Membership, and Enablement teams to create content that supports customer acquisition, renewals, expansion, and sales effectiveness
• Establish efficient content operations, including editorial standards, content briefs, workflows, templates, AI-assisted processes, and asset management
• Collaborate cross-functionally with Demand Generation, Editorial, Sales, Membership, Design, Video, and Account Coordination teams to deliver high-quality, results-driven marketing content
• Measure content performance and use campaign insights and analytics to continuously improve messaging, engagement, and conversion

Requirements:

• Bachelor's degree in marketing, Communications, Journalism, English, or a related field
• 5+ years of experience in B2B content marketing, product marketing, growth marketing, or demand generation
• Exceptional writing and editing skills, with the ability to craft compelling content for professional and executive audiences
• Experience developing content across multiple formats, including email campaigns, landing pages, webinars, social media, customer stories, sales collateral, and video briefs
• Strong understanding of product positioning, messaging, value propositions, persona development, and sales enablement
• Proven ability to translate customer, market, and sales insights into engaging, high-impact content
• Knowledge of SEO, content optimization, and digital marketing best practices, with experience using performance data to improve campaign results
• Strong project management skills with the ability to manage multiple priorities and collaborate effectively across cross-functional teams
• Experience working with designers, video producers, freelancers, and other creative partners to deliver high-quality content
• Comfortable leveraging AI and modern content tools to improve productivity, consistency, and content reuse
• Thrives in a fast-paced, collaborative, and growth-oriented environment