Marketing Manager

Smith + Howard is a family of companies providing tax, audit, accounting, advisory, and wealth management services, headquartered in Atlanta with offices across the Southeast. The Marketing Manager will lead strategic marketing planning, service positioning, content development, demand generation campaigns, brand growth, and data-informed initiatives aligned with revenue goals.

Responsibilities:

• Develop and implement comprehensive marketing strategies aligned with company objectives and OKRs
• Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for differentiation and growth
• Translate insights into actionable plans that balance short-term wins with long-term brand and business goals
• Act as the internal expert on the firm’s services, deeply understanding offerings, value propositions, differentiators, and client pain points
• Translate complex service offerings into clear, compelling messaging that resonates with target audiences
• Draft original marketing content (e.g., landing pages, collateral, campaign messaging) and review/edit agency or vendor deliverables to ensure accuracy, clarity, and alignment with service positioning
• Serve as a key resource for educating internal teams and external partners on how best to communicate the value of the firm’s services
• Lead the end-to-end process for marketing campaigns, from ideation and concept development through execution and optimization
• Create scalable playbooks and repeatable frameworks that empower teams and business partners to independently activate marketing efforts
• Drive high-quality customer acquisition through targeted demand generation campaigns and optimized conversion funnels
• Strengthen brand positioning in existing markets while identifying and executing strategies to expand into new segments, industries, or geographies
• Act as a brand steward, ensuring consistent messaging, voice, and visual identity across all touchpoints
• Align marketing efforts with revenue goals, ensuring a clear connection between strategy, execution, and measurable ROI
• Manage time and priorities effectively—dedicating the majority of effort to proactive, strategic initiatives that drive long-term impact
• Encourage experimentation and data-informed testing to uncover high-performing strategies

Requirements:

• 5+ years of progressive experience in marketing, with a strong focus on professional services, consulting, or B2B industries
• Proven ability to translate complex service offerings into compelling marketing strategies and content
• Strong writing and editing skills, with experience developing original content and refining outsourced work
• Demonstrated success in driving revenue-aligned marketing campaigns and brand growth
• Excellent communication and collaboration skills across functions and levels
• Passion for staying current on industry best practices, marketing tools, and emerging trends
• Must be able to establish a high level of credibility with his/her clients. Uses positive influence to manage peers and/or individuals higher in rank and demonstrates the ability to foster strong relationships