Sr. Manager, Strategic Marketing - Abdominal Indications

HistoSonics, Inc. is a commercial-stage medtech company advancing the Edison® System, a non-invasive sonic beam therapy based on histotripsy. The Senior Manager, Strategic Marketing will lead commercialization strategy for abdominal indications, translating portfolio and brand strategy into go-to-market execution, positioning, launch activities, competitive intelligence, and market analytics to drive adoption and revenue growth.

Responsibilities:

• Collaborate with Upstream Marketing to define segmentation, targeting, and lifecycle plans — ensuring a seamless handoff from product development and market-shaping activities into commercial execution
• Provide Voice of Customer, competitive intelligence, and commercial insights that influence product roadmap and clinical priorities
• Translate portfolio and brand strategy into an integrated downstream commercialization plan for liver and pancreas indications, aligned to franchise and corporate strategic objectives
• Develop the brand narrative and messaging platform with clear differentiation from competitive and alternative treatment modalities, grounded in clinical data and customer insight
• Translate clinical evidence and published data into a compelling commercial story — converting studies and publications into sales enablement tools that resonate with physician, referral, and administrator audiences
• Support launch excellence to ensure alignment across cross-functional partners including KOL engagement, congress strategy, sales enablement, and field education and training
• Define and own KPIs and track performance against adoption, share, and revenue targets
• Own competitive intelligence for liver and pancreas indications, monitoring competing and alternative treatment modalities, the evolving landscape, and clinical and market developments; recommend timely strategic responses
• Build and maintain competitive battlecards, positioning guidance, and objection-handling resources that equip the commercial team in the field
• Own market analytics in order to translate data, adoption trends, and voice-of-customer into actionable insight that informs commercialization strategy and forecasting
• Collaborate with marketing communications, market development and other shared services to build awareness and adoption strategies that grow the addressable patient population, including referral-pathway development, digital and social promotional strategies, and other programs

Requirements:

• Bachelor's degree required (Life Sciences, Engineering, Marketing, or related field)
• 10+ years of medical device or medtech marketing experience, with significant time in downstream strategic commercial roles
• Experience in interventional oncology, tumor ablation, interventional radiology, or comparable high-acuity therapeutic
• Experience in liver and pancreas required
• Demonstrated track record launching and commercializing products, including new-indication and market-development launches
• Proven ability to partner across upstream and downstream marketing to set and execute commercialization strategy
• Experience building go-to-market strategy: segmentation, targeting, positioning, pricing input, omnichannel marketing, and sales enablement
• Ability to partner with external stakeholders, including interventionalists, referring physicians, and hospital administrators
• Strong people-leadership, cross-functional influence, data-analytics, and budget-management skills
• Willingness to travel up to approximately 30%
• MBA strongly preferred