Senior Manager, Events & Field Marketing

Retool is a software company seeking a results-driven Senior Manager of Events & Field Marketing to lead its AMER events and field marketing function. The role will manage the team, budget, event strategy, and execution while partnering with marketing, GTM, product marketing, content, and revenue operations teams to drive pipeline growth and measure program effectiveness.

Responsibilities:

• Lead the event & field marketing function and manage our own internal events from conception to execution
• Manage a team of event and field marketing managers, providing career development and team building, while putting an execution model in place for repeatable success
• Be a partner to the the marketing leadership team and translate strategic direction into effective field marketing engagements that support pipeline growth
• Manage a budget and make investment decisions for the global field marketing function and be on top of ROI from those investments. Report progress at a regular cadence to stakeholders
• Partner closely with GTM teams to identify the right events to attend or put on to build and accelerate demand generation pipelines with our ICP and key personas
• Work hand in hand with the PMM and Content teams on messaging, talk tracks and presentations, as well as work internally to identify speakers and staff for each event
• Extend the Retool brand presence in tasteful ways for different formats like executive dinners, roadshows, product launch events, and user conferences
• Create highly visible experiential projects that rely on multiple vendors and internal stakeholders
• Work with our GTM and revenue operations teams to track the effectiveness of our events, ROI and lead quality, and use data to inform future decisions

Requirements:

• 5+ years of field marketing experience with a B2B or tech startup
• 4+ years of leading the field marketing function
• 5+ years experience planning and executing hosted and sponsored events
• Strategic and cross-functional mentality with excellent attention to details and the ability to grasp the bigger picture
• Excellent project management skills, with an uncanny ability to keeping multiple work streams, partners and vendors in sync around timelines
• The ability to span events built for awareness (reaching new ICP accounts in tasteful ways) and demand (partnering with GTM teams on building and accelerating pipeline)
• Strong familiarity with CRM systems (e.g., Salesforce or similar), marketing automation tools (e.g., HubSpot or similar), and tracking tools to assess campaign effectiveness
• Strong sense of curiosity and first principles thinking—bring your intuition, but leave behind any playbooks
• The ability to build strong cross-functional relationships to both GTM and product teams, as well as with our brand design teams and the rest of the marketing org
• Excellent written and verbal communication chops
• Ability to travel domestically and internationally up to 25%