Web Marketing Manager

Egnyte is hiring a Web Marketing Manager to own the day-to-day management and performance of egnyte.com. The role leads web projects and collaborates across marketing, creative, development, and analytics teams to improve site content, organization, accessibility, SEO, and conversion performance.

Responsibilities:

• Responsible for egnyte.com — what is on the pages, how they are organized, and how well they perform
• Be hands-on. You will be personally responsible for the work and close to the details of every project that touches the site
• Manage web projects from start to finish — scope, schedule, reviews, and launch — and keep everyone informed along the way
• Work with product marketing, demand generation, sales, field marketing, and communications to turn what they need into pages that work
• Take part in design reviews. You do not need to be a designer, but you should be able to judge creativity against business goals and best practices to give clear, useful feedback
• Work with web development to ensure what gets built matches what was designed, loads quickly, and is accessible
• Partner with our conversion optimization lead on testing — what to test, what the results mean, and what to change as a result
• Use analytics to find what is not working on the site, recommend fixes, and see them through
• Keep the site accurate and current, and apply SEO and AEO fundamentals to page structure, copy, and metadata
• Direct internal designers, agencies and contractors on wireframes and mockups to match business requirements
• Report to the Senior Director of Brand Marketing
• Work day to day with creative, web development, conversion optimization and analytics, product marketing, demand generation, corporate communications, sales, and field marketing

Requirements:

• Seven or more years of web marketing experience, preferably at a B2B technology or software company
• A proven track record of making a website perform better — redesign, restructuring, optimzation — and the ability to describe what changed and what it produced
• Sound business judgment. You can tell the difference between a request that will move the business and one that will not
• Experience running several projects at once and finishing them on time with little supervision
• Clear communication with people who do not work on the web, including executives
• Working knowledge of a content management system (Drupal is a plus) and an analytics platform such as GA4 or Adobe Analytics
• General understanding of HTML, CSS, and JavaScript to have a productive conversation with developers
• SEO and AEO fundamentals, both technical and editorial
• Familiarity with A/B testing and personalization tools