Manager, Digital Marketing

ConnectiveRx helps pharmaceutical manufacturers simplify the prescription journey and build stronger patient relationships with medication brands. The Manager, Digital Marketing will own paid and organic digital programs across social, search, email, SEO, AEO, and GEO, managing budgets, agencies, audience targeting, lead conversion, and performance measurement. The role will also develop competitive intelligence, optimize digital content and campaigns, and ensure compliance with company and client requirements.

Responsibilities:

• Own the strategy and execution of organic and paid campaigns across LinkedIn and Meta — with every program mapped to a clear brand awareness, demand generation, or ABM objective tied to annual KPIs. This includes audience targeting, content programming, budget management, and ongoing optimization across channels. Track and report on campaign performance to VP, CMO, and stakeholder teams on a defined cadence. Show clear attribution to outcomes, identify opportunities, and deliver a point of view on what to do next. Collaborate with recruiting to maintain and evolve ConnectiveRx's employer brand presence on relevant digital platforms with the goal of strengthening our positioning in key talent markets
• Maintain the strength of ConnectiveRx’s messaging position in the pharmaceutical commercialization market via continuous competitive assessment of ads and campaigns (using Similarweb or other tools). Work with VP and CMO to revise content strategy, as needed, to ensure we’re delivering a differentiated message to our three core audiences
• Lead the strategy, execution, and ongoing optimization of paid search and display campaigns on Google Ads and other platforms in the CRx stack. Own keyword research, bidding strategy, and audience targeting decisions with a focus on maximizing ROI across brand awareness, ABM, and lead generation objectives. This person is expected to connect budget to outcomes — not just report impressions, but demonstrate what the investment drove. Share performance analysis and strategic recommendations with VP and CMO regularly, flagging both what's working and where reallocation or creative changes are warranted
• Develop and implement SEO strategies that drive organic visibility for ConnectiveRx's corporate and product content across search engine results pages. Partner with internal subject matter experts and content stakeholders to ensure published content is structured, tagged, and optimized to rank for the terms and queries our target audiences are actually using. Maintain ongoing keyword research, conduct regular content audits, and track performance using tools including Google Search Console, Similarweb, and GA4. Report findings and recommendations to the Brand teams on a defined cadence and implement solutions
• Own ConnectiveRx's Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategy, ensuring our brand and product content is accurately and highly discoverable in AI-generated responses across LLM tools. This includes auditing how our content performs in AI-driven search environments, identifying gaps in visibility or accuracy, and working with content and web stakeholders to apply optimization like schema markup and passage-level optimization. Track performance using available dashboards and reporting tools, and bring forward clear recommendations on where and how to improve our presence in AI-native search
• Develop all forms and landing pages for gated content projects, establish a tracked link taxonomy that supports the measurement of all digital assets in market
• Own ConnectiveRx's email marketing program from strategy through performance — starting with a full audit of current campaigns, cadence, and results across all active audience segments. This is an opportunity to reassess and rebuild: visual presentation, copy approach, segmentation logic, and how well existing programs are measurably reaching and engaging the right people. Working with our agency, develop and produce email programs that serve both broad audience nurture and targeted ABM or opportunity-specific outreach. Manage performance rigorously and bring a clear point of view on what the data is telling us and what to do about it
• Actively track developments in B2B digital marketing and AI-driven search — evaluating and adopting tools that meaningfully improve campaign performance, audience targeting, or reporting efficiency, and bringing forward recommendations with a clear rationale
• Work with external agencies and vendors to scope and execute initiatives outside core agency partnerships, ensuring all deliverables meet brand and compliance standards
• Develop fluency in ConnectiveRx's compliance and stakeholder review processes and apply that knowledge to campaign planning. Build timelines and workflows that keep digital programs moving without creating compliance risk
• Travel to meet with marketing team members or attend other ConnectiveRx corporate events will be required 2-4 times per calendar year
• Adhere to all Company Policies, Procedures, and other training consistent with ConnectiveRx's Information Security and Compliance Programs, including but not limited to the following compliances and regulations: SOC1, SOC2, PCI, HIPAA
• Maintain strict compliance with company and client policies regarding business rules and ethics, as well as applicable local, state and national federal laws

Requirements:

• Undergraduate degree; Marketing, Communication, or similar is a plus
• 5-7 years of experience in Digital Marketing and presenting reporting to stakeholders
• B2B marketing background is required
• Deep understanding of B2B paid and organic digital marketing across social, search, and email channels with demonstrated ability to connect channel activity to demand generation and ABM outcomes
• Working knowledge of SEO fundamentals and fluency in AEO/GEO as an emerging discipline, including how AI-driven search platforms surface and rank content
• Understanding of digital marketing measurement and attribution, including how to evaluate channel ROI, build reporting frameworks, and present performance to senior stakeholders
• Advanced knowledge of digital marketing strategies, platforms, and execution
• Fluency in analysis and reporting techniques used to prove marketing impact
• Strong interpersonal communications skills and high comfort level working across teams and departments
• Strong competency in website and CMS content management
• Experience in HubSpot is a plus
• Pharmaceutical, patient services, copay services, provider services, or healthcare technology solutions experience is a plus