Digital Marketing Manager

HealthspanMD is a premier medical practice focused on the prevention and reversal of heart disease. They are seeking a Digital Marketing Manager to oversee team management, content production, and digital marketing strategies that could save lives through effective outreach and community engagement.

Responsibilities:

• Managing and collaborating with other contractors and team members
• Finding, vetting and managing new contractors
• Direct all organic content across social media (Instagram, Facebook, LinkedIn, TikTok, etc), YouTube, and The Healthspan Podcast
• Produce content end-to-end: video clips from long-form footage, behind-the-scenes practice content, “what it's like to be a member” storytelling, and patient testimonial capture and showcasing
• Lead and coordinate an outsourced creative team: videographer, graphic designer, and marketing/social media VA for editing, caption creation, and publishing
• Schedule, organize, and manage podcast production and distribution
• Manage community engagement: comments and DMs across all social platforms and YouTube with the help of a Marketing VA
• Maintain brand voice consistency and clinical accuracy across every touchpoint (in partnership with our physicians)
• Own all paid media strategy and performance across Meta and Google, working with dedicated media buyers to optimize targeting, creative, keywords, audiences, and geography
• Manage full-funnel performance: ad → landing page → booked discovery call
• Lead landing page building, maintenance, and conversion rate optimization alongside our web team
• Manage contractors (paid media buyers, funnel builders, etc.)
• Test and report on what's working: CAC, cost per qualified call, and funnel conversion rates are your scoreboard
• Manage lead flow within our CRM: ensure every lead is properly captured, organized, and tagged as it enters the system
• Build, monitor, and troubleshoot marketing automations so no lead falls through the cracks
• Partner with the sales team (setters and Member Advisors) to ensure smooth marketing-to-sales handoff
• Produce and run our bi-weekly Heart Disease Reversal Webinar, led by Dr. Hurst
• Own the full webinar tech stack: registration pages, thank-you pages, reminder automations, replay page deployment, and post-webinar email sequences with the assistance of a marketing VA
• Continuously analyze and make changes to improve webinar KPIs: registration rates, show-up rates, and booked-call rates
• Write and produce a monthly newsletter featuring a HealthspanMD “hot topic,” podcast highlights, member success stories, and other relevant information for our audience (also with the help of graphic designers, a marketing VA, etc)
• Write and manage indoctrination and engagement email sequences that are sent to every new lead
• Own list health, deliverability, and campaign performance
• Own the main website: keep messaging, programs, team bios, and offers current and conversion-focused
• Direct SEO improvements when indicated
• Built a deep understanding of our members, positioning, offers, and brand voice
• Audited every funnel and identified our biggest growth opportunities
• Taken full ownership of webinars, content production, and email marketing

Requirements:

• Proven success managing paid media (Meta and Google) and working with media buyers or agencies to hit performance targets
• Hands-on experience with CRM platforms and marketing automation (lead tagging, pipelines, workflows, troubleshooting)
• Strong content production instincts, meaning, you can direct video, write compelling copy, and know what performs on each platform
• Experience managing VAs, contractors, or a small team across creative and operational functions
• Experience with both digital and local/community marketing
• Excellent writing ability to produce email sequences, newsletters, ad copy, and web copy that accurately represents the brand and message
• Comfortable leveraging AI tools to accelerate content creation, copywriting, research, and operational efficiency while maintaining high quality and brand standards
• Healthcare or medical practice marketing experience, with comfort learning and accurately using clinical terminology
• Experience marketing high-ticket, consultative, or membership-based services
• Familiarity with webinar funnels and event-based lead generation
• Direct experience with GoHighLevel (or similar all-in-one CRM/funnel platforms)
• Basic video editing ability or fluency directing editors
• Understanding of healthcare marketing compliance considerations (testimonial usage, health claims)