Growth Marketing Specialist, Programmatic Display

Saks Global is the largest multi-brand luxury retailer in the world, comprising Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, and Saks OFF 5TH. The Growth Marketing Specialist, Programmatic Display will lead the strategy, execution, optimization, creative coordination, performance analysis, agency management, and budgeting for upper-funnel display advertising campaigns.

Responsibilities:

• Drive and execute various upper-funnel display campaigns by defining the campaign objectives, identifying accurate audiences, and providing spend recommendations based on performance data
• Lead the creative briefing process and manage timely creative refreshes, track performance over time, identify best practices, and ensure all assets are delivered in time for campaign launch
• Analyze relevant performance metrics across campaigns (CTR, CPSV, CPM, ROAS, etc) to identify data-driven insights, proactively identify and synthesize trends or anomalies to better understand and drive overarching business performance
• Serve as the point of contact for our agency and vendors via email and in meetings, ensuring partner accountability and their understanding/alignment with business goals
• Identify and lead impactful optimizations to existing and new campaigns in close partnership with agency and vendors
• Assist in various ad hoc projects or workflows with relevant internal teams, including but not limited to Retail Media, Paid Social, and the broader display team
• Collaborate with multiple teams (e-commerce, analytics, creative, etc) to align display initiatives with broader business goals, regularly communicating performance updates, platform changes, and key learnings to leadership
• Support testing roadmap strategy, planning, and execution by staying ahead of emerging marketing trends and industry best practices and understanding overarching business priorities
• Oversee the Display advertising budget, managing pacing, forecasting, and the end-to-end billing process

Requirements:

• Bachelor's Degree in a related field (preferably Marketing, Economics, or Business Management)
• 2+ years of digital performance marketing experience at a media agency or retail company. Minimum 2 years of full time experience managing display/programmatic campaigns (tracking, planning, reporting)
• Highly analytical and comfortable with data sets, able to conduct analysis independently and clearly communicate results to stakeholder audiences at all levels, internal & external
• Experience with high-growth consumer companies, ideally retail or luxury e-commerce businesses
• Understanding of display DSPs (e.g., DV360, The Trade Desk, etc.), capabilities and buying methods (Programmatic, PMP, direct IO)
• Strong business acumen with excellent verbal and written communication skills
• Experience in web analytics platforms (Adobe Analytics/Omniture/Tableau)
• Prior experience using customer data platforms (CDPs, LiveRamp)
• Ability to translate multiple data inputs into insights and strategies
• Desire to proactively share learnings internally and externally
• Familiarity with marketing performance metrics (MTA, CPV, CTR, CPC, etc)
• Experimentation mindset and comfort with testing and learning
• Strong project management skills, juggling multiple projects and deadlines
• A positive, growth mindset - proactive, resourceful, curious