NA Commercial Marketing Manager (Capital Equipment)

Fortive is a global industrial technology innovator, and ASP provides sterilization and disinfection solutions for healthcare facilities. The North America Commercial Marketing Manager will support strategic marketing initiatives, commercial execution, product launches, sales enablement, forecasting, customer engagement, and cross-functional coordination for the low-temperature sterilization capital portfolio.

Responsibilities:

• Assist in developing and implementing U.S. marketing plans for the Low Temperature Sterilization capital in alignment with global strategy
• Support market research activities, including gathering competitive insights and customer feedback to inform campaigns
• Help track key performance indicators (KPIs) and prepare reports on campaign effectiveness
• Collaborate with Sales to create and update marketing tools, messaging, and training materials that support field execution
• Assist in developing sales collateral and value propositions tailored to customer segments
• Provide support for account planning and customer engagement initiatives
• Coordinate with Global Marketing, R&D, and Regulatory teams to ensure accurate product positioning and readiness for launches
• Support tactical activities for product launches, such as creating tools, email campaigns, and social media content
• Monitor product performance and compile feedback for internal review
• Assist with Voice of Customer (VOC) initiatives by collecting and organizing feedback
• Support customer training and education programs in partnership with Clinical and Education teams
• Help prepare materials for industry events and customer meetings
• Act as a point of coordination between U.S. Commercial, Global Marketing, Sales, and other teams to ensure alignment on messaging and priorities
• Support communication and logistics for product launches and customer visits
• Help manage marketing timelines and vendor relationships
• Maintain accurate documentation of marketing activities and ensure compliance with regulatory requirements
• Assist with forecasting and demand planning for the category
• Manage forecasting, demand planning and segmentation in partnership with operations and sales
• Experience w/ salesforce and Power BI
• Work with MarComm and external agencies to produce marketing content such as brochures, presentations, videos, and training materials
• Ensure all materials align with brand guidelines and support the compliance approval process
• Assist in planning and executing commercial programs, promotions, and campaigns
• Support digital marketing initiatives, lead generation activities, and trade show preparation
• Help review sales funnels and participate in ride-alongs when needed
• Support go-to-market (GTM) planning for new product launches, including coordinating cross-functional activities
• Assist in preparing quarterly business review (QBR) presentations and performance summaries
• Prepare clear and concise marketing materials for internal and external audiences
• Assist in developing presentations for sales meetings and leadership updates
• Ensure marketing materials and campaigns follow ASP’s brand guidelines and messaging
• Monitor brand consistency across channels and customer touchpoints
• Assist in planning and coordinating content for national sales meetings and commercial events
• Support logistics, speaker preparation, and post-event follow-up
• Perform other tasks as assigned to support the marketing team

Requirements:

• Bachelor's degree in Marketing, Communication, or a related field, or equivalent experience
• 2+ years of experience in marketing and content creation
• Bachelor's degree in marketing, Business, Life Sciences, or related field
• 2+ years of experience in healthcare or medical device marketing, preferably in infection prevention or consumables
• Proven track record of successful product launches and commercial strategy execution
• Strong analytical, communication, collaboration and project management skills
• Ability to work cross-functionally and influence without direct authority
• Aptitude to make data driven decisions
• Knowledge to leverage MS suite of solutions (excel, powerpoint, etc)
• MBA preferred
• Preferred experience using showpad, salesforce, powerBI and other sales enablement and marketing tools