Senior Manager, UX Design Systems

Trulieve is a rapidly growing cannabis company focused on providing patients with trusted products and meaningful relief. The Senior Manager, UX Design Systems will define, govern, and scale the enterprise design system across digital products, eCommerce experiences, mobile applications, and customer-facing platforms. This role leads UX design teams and collaborates with Product, Engineering, Marketing, Content, CRM, and Analytics to deliver consistent, accessible, and high-performing customer experiences.

Responsibilities:

• Define and own the enterprise UX Design System vision and roadmap
• Establish governance models, contribution processes, and design standards
• Create scalable frameworks that support multiple brands, products, states, and digital channels
• Ensure consistency across web, mobile applications, customer journeys, and transactional experiences
• Drive adoption of design system standards across business and technology teams
• Own and maintain design system libraries within Figma
• Develop and manage:

• Components
• Design patterns
• Templates
• Interaction standards
• Design tokens
• Accessibility guidelines

• Ensure version control, documentation, and ongoing evolution of the system
• Create scalable frameworks that reduce design and development redundancy
• Lead UX designers and design system contributors
• Establish UX best practices, workflows, and operating standards
• Coach team members on systems thinking, accessibility, interaction design, and customer-centered design principles
• Facilitate design reviews, critiques, and quality assurance processes
• Foster a culture of experimentation, innovation, and continuous improvement
• Partner closely with: • Product Management • Engineering & Development • Creative & Brand • eCommerce Marketing • CRM & Personalization • Content Strategy • Analytics & Customer Insights • Agency Partners to ensure alignment between customer experience strategy and execution
• Establish accessibility guidelines and governance
• Ensure compliance with WCAG standards and best practices
• Advocate for inclusive design principles throughout digital experiences
• Define interaction patterns that improve usability, conversion, and customer satisfaction
• Create processes that improve design efficiency and scalability
• Establish KPIs measuring design system adoption and effectiveness
• Identify opportunities to reduce technical debt and design inconsistencies
• Support digital transformation initiatives through scalable experience frameworks
• Leverage user research, analytics, heatmaps, testing, and customer insights
• Partner with Analytics teams to evaluate customer behavior and UX performance
• Use findings to continuously improve design standards and customer journeys
• Support experimentation and A/B testing initiatives

Requirements:

• Bachelor's degree in UX Design, Human-Centered Design, Interaction Design, Graphic Design, Digital Experience, or related field
• 8+ years of UX/UI experience
• 3+ years leading design teams or UX programs
• Demonstrated experience building and managing enterprise design systems
• Advanced proficiency in Figma, component libraries, and design tokens
• Strong understanding of responsive design and native app design
• Experience partnering with Product and Engineering teams
• Deep understanding of accessibility standards and inclusive design principles
• Experience working in Agile environments
• Strong communication and stakeholder management skills
• Experience leading Design System programs within large eCommerce Retail organizations
• Experience with Adobe Experience Manager (AEM), Adobe Commerce, and personalization platforms or other enterprise level platforms
• Experience supporting mobile app ecosystems
• Knowledge of content design and UX writing principles
• Experience with customer journey mapping and service design
• Familiarity with front-end technologies and design-to-development workflows
• Experience managing distributed teams and agency partners