Marketing Automation Manager

StrataTech Education Group develops specialized career education schools focused on skilled-trade programs and student success. The Marketing Automation Manager will own the lead-nurturing and marketing automation strategy, operate LeadSquared, build the surrounding marketing technology stack, and optimize prospective-student conversion from inquiry through enrollment and start. The role partners with marketing, admissions, and operations to create measurable, scalable lifecycle programs.

Responsibilities:

• Design and own the end-to-end lead nurturing strategy across the prospective-student lifecycle from inquiry through enrollment and start
• Build, launch, and manage automated programs: multi-step nurture journeys, triggered campaigns, lead scoring, segmentation, and lifecycle communications across email and other channels
• Map the funnel stages and identify where automation can accelerate progression, reduce leakage, and support admissions at the right moments
• Take direct ownership of improving Lead-to-Enrollment and Lead-to-Start conversion through automation, nurture, and lifecycle optimization
• Build the infrastructure: workflows, triggers, scoring models, and data flows that make lifecycle marketing scalable and repeatable across brands and campuses
• Partner with admissions to ensure automation supports (never competes with) human outreach, timing hand-offs and touchpoints to maximize conversion
• Bring a rigorous test-and-learn discipline: run A/B and incrementality tests, analyze results, and iterate toward measurable lift
• Own reporting on automation and nurture performance, funnel metrics, conversion rates, and program impact, and translate findings into action
• Continuously refine segmentation, timing, content, and triggers based on performance data
• Serve as the marketing owner of LeadSquared as our CRM and marketing automation platform: campaign build, deliverability, list and data hygiene, lead scoring, and automation configuration
• Build out and evolve the broader marketing technology stack
• Design and maintain clean, reliable data flows between LeadSquared, source systems, and reporting so decisions rest on trustworthy numbers
• Ensure compliance with email, privacy, and consent requirements across all automated communications

Requirements:

• 4–7 years in marketing automation, lifecycle, CRM, or demand-generation marketing, with hands-on ownership of automated programs
• Hands-on experience with LeadSquared strongly preferred; deep experience administering a comparable combined CRM/automation platform (e.g., HubSpot, Salesforce/Marketing Cloud, Marketo, Zoho) with the ability to master LeadSquared quickly is welcome — building journeys, scoring, and segmentation, not just executing sends
• Experience building out or administering a marketing technology stack: evaluating tools, standing up integrations, and connecting systems so data and workflows move cleanly between platforms
• A demonstrated track record of improving funnel conversion metrics (lead-to-conversion, lead-to-close, or equivalent) through nurture and automation
• Strong analytical skills: comfort with funnel analysis, A/B testing, and translating data into program decisions
• Working knowledge of how CRM, automation, integrations, and reporting fit together as a system
• Understanding of email deliverability, data hygiene, and privacy/consent best practices
• A systems mindset. You see the lifecycle as an engine to be built and tuned, and you sweat the details that make it run
• Experience in education, admissions, or another high-consideration, multi-touch enrollment or sales funnel
• Higher education compliance knowledge, including SMS and email deliverability and TCPA compliance
• Familiarity with lead scoring model design and predictive/AI-enabled lifecycle tactics
• Experience supporting a sales or admissions team with marketing-sourced, nurtured leads
• SQL or comparable data fluency for deeper funnel analysis
• Experience with integration tooling, APIs, webhooks, or middleware (e.g., Zapier, Make, native connectors) to connect stack components