Marketing Manager

Nmble is hiring its first Marketing Manager to build and lead marketing across its four practices. The role owns B2B lead generation and recruitment marketing, including strategy, campaigns, content, channels, and performance measurement.

Responsibilities:

• Build and own an integrated marketing plan covering Nmble Hiring Solutions, Nmble Medical, Nmble Workforce Advisory and Nmble Manufacturing
• Define target industries, buyer personas (HR, talent acquisition and hiring leaders) and candidate personas for each practice
• Keep one consistent Nmble brand while giving each practice a clear, distinct message
• Set the marketing budget, channel mix and quarterly priorities with leadership
• Plan and run demand-generation campaigns that deliver qualified meetings for our sales team
• Build outbound and nurture sequences using our CRM, Apollo.io and LinkedIn Sales Navigator
• Grow our LinkedIn presence for the company and our leaders, including thought-leadership content from our founders
• Create sales enablement content: case studies, one-pagers, pitch decks and email templates
• Plan webinars, events and observance-day campaigns that put Nmble in front of HR and business leaders
• Partner with sales on lead scoring, hand-off and follow-up
• Build employer-brand and candidate-attraction campaigns for open roles across all practices
• Manage job-board strategy, job ad copy and paid social for hard-to-fill searches
• Grow and engage talent communities through email, social and referral programs
• Work with recruiters to build candidate pipelines for specialized roles, from healthcare to manufacturing to finance
• Own nmble.com and nmblemedical.com content, SEO and conversion, including support for our website redesign
• Run the editorial calendar: blog articles, LinkedIn posts, newsletters and video
• Manage email marketing and protect deliverability and list health
• Coordinate freelancers, agencies and vendors as needed
• Track and report pipeline, cost per lead, cost per applicant, conversion rates and campaign ROI
• Use data to shift budget and effort toward what's working

Requirements:

• 5+ years of B2B marketing experience, with at least 2 years owning demand generation or lead generation
• Proven results generating pipeline for a sales team, with the numbers to show it
• Hands-on experience with a CRM and marketing automation, plus tools like Apollo.io and LinkedIn Sales Navigator
• Strong writing skills and a sharp eye for LinkedIn and social content
• Comfort working across several brands or business lines at once
• A builder's mindset: you're energized by ambiguity, small teams and creating process from scratch
• Bachelor's degree in marketing, communications or a related field, or equivalent experience
• Experience marketing a staffing, recruiting, HR services or professional services firm
• Recruitment marketing or employer-branding experience
• Exposure to healthcare, manufacturing or consulting audiences
• Familiarity with SEO, website management (e.g., WordPress or Webflow), Canva or Adobe, and paid social
• Experience using AI tools to scale content and campaigns