Client Marketing Manager

Bright Horizons is a leading education and care company providing child care, elder care, and educational support through employer partnerships. The Client Marketing Manager develops and executes strategic, data-driven, multi-channel marketing programs for client accounts, partnering with clients and internal teams to increase awareness, engagement, registration, and service utilization. The role also analyzes campaign performance, advises on marketing strategy, and supports client retention and revenue growth.

Responsibilities:

• Lead the development and execution of strategic marketing plans for a portfolio of client accounts, driving awareness, engagement, and utilization of Bright Horizons services
• Partner with clients and internal stakeholders to assess business needs, identify opportunities, and deliver data-driven marketing recommendations that influence client strategy and outcomes
• Executes multi-channel marketing initiatives (e.g., launches, transitions, campaigns), ensuring alignment across stakeholders
• Analyze marketing performance, synthesize insights, and make recommendations to optimize future campaigns and improve ROI
• Act as a subject matter expert in client marketing, advising on best practices, communication strategies, and engagement approaches
• Work with cross-functional partners (Creative, Channel, Client Relations) to align on priorities, messaging, and execution strategies
• Manage day-to-day project tasks, ensuring deliverables are completed accurately and within established timelines
• Identify opportunities to improve processes, tools, and marketing practices to drive operational efficiency and effectiveness

Requirements:

• Bachelor's degree in marketing or related field
• 5 years of experience in Marketing or related field
• Qualities include strong project management skills; results-oriented and highly motivated
• Ability to lead projects and take initiative on ideas with minimal supervision
• Strong cross-functional communications skillset
• Comfortable setting aggressive goals and exceeding them
• Thrives in a team environment as well as in an individual setting
• Function effectively under pressure and maintains a sense of humor
• Be willing to adjust roles and responsibilities to meet the needs of a constantly changing and growing organization
• Be able to adjust quickly to changing priority of tasks
• Knowledgeable and adept at Microsoft OS, including Microsoft Office, Excel, Outlook
• Must be detail-oriented and set high standards for quality. Strong organizational skills required. Proven excellent written and verbal communication skills
• Strong writing skills, review skills, and general creative 'eye'
• Must be a self-starter with a sense of urgency and a commitment to delivering high-quality work consistently
• Experience with Salesforce, Salesforce Marketing Cloud, print-on-demand systems, and providing creative direction