Product Marketing Manager

WCG provides clinical solutions and services that support organizations conducting clinical trials and developing new products and therapies to improve human health. The Product Marketing Manager supports go-to-market execution through messaging development, product launch coordination, market and competitive analysis, sales enablement, and cross-functional collaboration.

Responsibilities:

• Support development of market definitions, buyer personas, and messaging frameworks using the Pragmatic Marketing approach
• Gather customer, market, and competitive insights to support positioning and GTM efforts
• Support product launches in collaboration with Go-to-Market and Sales Enablement teams
• Contribute to creation of sales tools, messaging guides, and training materials
• Coordinate with Demand Generation and Content teams to support campaigns and thought leadership tied to product priorities
• Partner with Product, Sales, and Marketing teams to ensure consistent and effective product narratives
• Assist with analysis of funnel performance, win/loss insights, and competitive trends
• Other duties as assigned by supervisor. These may, on occasion, be unrelated to the position described here

Requirements:

• Bachelor's degree in marketing, business administration, communication, or related field required
• 4-7 years of experience in Product Marketing, Product Management, or related roles
• Experience collaborating with Go-to-Market, Sales Enablement, and Demand Generation teams in B2B environments
• Strong cross-functional collaboration, communication, and analytical skills
• Demonstrated ability to influence senior sales leaders and account teams
• Strong organizational skills and attention to detail
• Strong analytical skills, including experience with white space analysis and account planning
• Strong facilitation skills
• Graduate degree preferred
• Pragmatic Marketing Certification desirable
• Background in clinical trials, life sciences, healthcare technology, or complex B2B services strongly preferred