Lead Product Marketing Manager Lead Product Marketing Manager

Alpha Consulting Corp. is a consulting company staffing a strategic product marketing role for its Offer Strategy team. The Lead Product Marketing Manager will develop and optimize customer offers, build financial models and business cases, evaluate pricing and packaging strategies, and partner cross-functionally to support subscriber growth, customer value, and profitability.

Responsibilities:

• Challenge and validate assumptions, and partner with strategy owners to refine offer concepts before business cases are developed
• Develop business cases and financial models that evaluate acquisition, existing customer, retention, and SVOD offers
• Evaluate offers across products, channels, customer segments, and lifecycle touchpoints to support a cohesive offer, pricing, and packaging strategy
• Build forecasts and financial models using sound assumptions when data is limited or ambiguous
• Partner with Finance, Sales, Marketing, Analytics, and Product teams to develop and execute offer strategies
• Deliver executive-ready insights and presentations that simplify complex analyses and support strategic decision-making

Requirements:

• Proven strength in financial modeling, business case development, and strategic analysis
• Ability to balance customer, marketing, financial, and operational perspectives when evaluating business opportunities
• Demonstrated ability to influence strategy by asking insightful questions, challenging assumptions, and recommending better solutions
• Experience evaluating complex business decisions that span multiple products, customer segments, and cross-functional organizations
• Ability to simplify complexity while recognizing dependencies across pricing, packaging, promotions, and customer lifecycle strategies
• Advanced Excel and Powerpoint skills; SQL/Snowflake and BI tools (Power BI, Tableau) are a plus
• Collaborative mindset with the curiosity and business judgment to thrive in a fast-paced, evolving environment
• Background in pricing and offers, subscription, streaming, or recurring revenue businesses
• Bachelor's degree in Business, Economics, Finance, Marketing, or related field