Senior Marketing Manager

Rover connects pet parents with trusted pet care across multiple international markets. The Senior Marketing Manager will lead upper-funnel marketing strategy across media channels, manage substantial investments and agency relationships, and drive measurable customer growth. The role also owns advanced measurement, workflow automation, AI integration, executive communication, and marketing team knowledge sharing.

Responsibilities:

• Strategic Direction: Autonomously drive the long-range strategy for Upper Funnel Channels, driving New Customers while understanding the change to measured consideration. You set the goals and OKRs that determine how we win in the upper funnel
• Planning Leadership: Have a material influence on annual planning cycles, providing the business with leverage through deep expertise in media best practices and emerging industry shifts
• Cross-Functional Bridge: Serve as the model for collaboration, ensuring the Upper Funnel strategy seamlessly integrates with the Brand team's vision while providing the performance-data feedback loop they need
• Advanced Channel Stewardship: Demonstrate best-in-class expertise in Linear TV, OTT, CTV, Audio, and OOH and Programmatic channels. You are an expert in media buying, media negotiations, inventory quality, and placement strategy
• Complex Agency Orchestration: Manage external agency relationships of high complexity and impact. You do not just manage them; you coach them to meet Rover’s high performance standards and hold them accountable to performance benchmarks
• Financial Stewardship: Manage large-scale program budgets with accuracy. You are the model for financial organization and attention to detail with your budget
• Marketing Measurement Ownership: You can work with Marketing Data Science in developing new marketing metrics and measurement frameworks. You own the interpreting and application of Rover’s Media Mix Modeling (MMM) for your channels as well as proposing Geo-Uplift tests to prove the incrementality of upper-funnel spend
• Problem Solving: Work exclusively on highly complex issues, such as solving for signal loss in CTV or optimizing multi-channel attribution in a privacy-first environment
• Workflow Automation: Identify and execute on massive process efficiencies by automating marketing workflows. You won’t just use AI tools; you will operationalize them into the department
• Tool Architecture: Deeply understand the broad array of AI tools available and architect the appropriate scenarios for their use to solve complex business problems
• Organizational Communicator: You are a highly effective communicator who understands when and how to share key information. You distill complex media and AI concepts for executive stakeholders
• Knowledge Dissemination: Set up business rhythms to share findings across the organization, up-leveling the entire marketing team’s understanding of prioritization and efficiency

Requirements:

• To be eligible for this role you must be able to work remotely and reside only in the approved states of FL, GA, ID, NC, TX, WA, CA & MI
• 8-12+ years of relevant experience in high-scale media strategy with a consumer brand (ideally a two sided-marketplace)
• You have demonstrated expertise in leverage upper funnel channels to drive new customers and know how to measure the impact
• You have demonstrated improvements to workflow automation, leveraging Scripts,Python, SaaS tools and AI.  Your successes have given you and your prior team significant leverage. You can be relied on to be the team's AI expert and find ways to expand their capabilities
• Hands-on experience with Geo-Uplift testing implementation and the tactical actioning of MMM results
• Bachelor's degree required
• Experience managing, and holding agencies accountable for results and managing an RFP process
• You can work with internal Brand teams and Marketing Data Science, speaking the language of creative and Data, depending on your audience
• You have an excitement to learn new things and continually challenge yourself with new ideas
• Master's degree in a quantitative or business field is a plus, work experience will absolutely be taken into account
• Experience in building or implementing AI-driven systems that have improved a marketing team's delivery capacity is a strong plus
• experience managing campaigns in the UK and the EU is a plus
• Pet-Related Brand experience