Senior Manager, Solution Marketing – Orthopedics, Ambulatory Surgery Centers (ASC), and Women’s Health

Athenahealth is a healthcare technology company focused on delivering accessible, high-quality, and sustainable healthcare. The Senior Manager, Solution Marketing – Orthopedics, Ambulatory Surgery Centers, and Women’s Health is responsible for shaping and executing go-to-market strategies and messaging for specialty healthcare solutions, partnering closely with various teams to ensure effective market execution.

Responsibilities:

• Play a leading role in shaping and influencing the GTM strategy for Orthopedics, ASC, and Women’s Health markets, including audience segmentation, prioritization, and value proposition development
• Partner with Segment Marketing to translate audience insights and market opportunities into effective messaging and execution plans
• Translate company and product strategy into specialty-relevant narratives and commercial motions
• Identify growth opportunities, market gaps, and performance challenges, and recommend strategic actions that improve specialty market performance in partnership with Segment Marketing and commercial teams
• Apply a data-driven, test-and-learn approach to refine messaging, content, and enablement effectiveness
• Develop and maintain specialty-specific positioning, messaging, and narrative frameworks for Orthopedics, ASC, and Women’s Health audiences
• Translate complex product capabilities, workflows, and services into clear, differentiated value for specialty healthcare buyers and decision makers
• Ensure consistency of messaging across campaigns, sales materials, and customer-facing content, and executive communications
• Incorporate customer insights, market trends, and competitive intelligence, and commercial feedback into ongoing refinement
• Develop specialty-specific proof points, customer stories, and value narratives that strengthen athenahealth’s market differentiation
• Equip Sales and Customer Success teams with specialty-specific messaging, insights, and tools to improve sales effectiveness and win rates
• Create high-impact enablement assets including pitch decks, battlecards, talk tracks, objection handling guidance, and customer proof points
• Serve as a trusted advisor to Sales leadership, providing specialty market insights, competitive perspectives, and messaging guidance that improve commercial effectiveness
• Partner with Training & Enablement to scale specialty knowledge transfer and reinforce GTM strategy across customer-facing teams
• Establish feedback loops with commercial teams to continuously refine messaging, uncover market needs, and improve customer engagement
• Partner with Product Strategy to ensure product value is translated into specialty-relevant market narratives
• Partner with Segment Marketing to support campaign execution through messaging, content and audience insights
• Collaborate with Product Management and Strategy to incorporate specialty market feedback into positioning and differentiation
• Support launches and strategic growth initiatives by ensuring alignment across messaging, targeting, enablement, and commercial readiness
• Act as the organization’s subject matter expert on Orthopedics, ASC, and Women’s Health buyer needs, workflows, market dynamics, and competitive trends
• Develop deep expertise in Orthopedics, ASC, and Women’s Health markets, including buyer needs, operational challenges, reimbursement trends, and competitive dynamics
• Monitor market developments, customer sentiment, and emerging competitors to identify growth opportunities and risks
• Deliver actionable market and competitive insights that inform messaging, positioning, sales execution, content development, and strategic decision-making
• Partner with leadership teams to strengthen athenahealth’s competitive differentiation within specialty markets

Requirements:

• Bachelor's degree in Marketing, Business, or related field
• 8+ years of experience in solution marketing, product marketing, growth marketing, segment marketing, go-to-market strategy, or related commercial roles
• Healthcare technology, healthcare services, SaaS, or healthcare IT experience required
• Demonstrated experience shaping go-to-market strategies, developing market-facing narratives, and sales enablement content that drive commercial outcomes
• Experience partnering cross-functionally with Sales, Product, Marketing, and Customer Success teams to drive market adoption and business growth
• Strong strategic thinking with the ability to translate market insights into actionable GTM plans
• Deep understanding of marketing performance metrics, pipeline dynamics, funnel conversion, and GTM optimization
• Proven ability to influence senior leaders and drive cross-functional alignment across highly matrixed organizations
• Exceptional communication skills, including executive-level messaging, storytelling, and presentation development
• Influences strategic decisions through deep market expertise, customer insight, and competitive intelligence
• Experience enabling sales teams and improving commercial effectiveness
• Strong project management and prioritization skills
• Analytical, data-driven mindset with a focus on continuous improvement and measurable business outcomes
• Ability to synthesize customer insights, market intelligence, and competitive data into clear strategic recommendations
• MBA preferred
• Experience supporting specialty healthcare markets, ambulatory care, physician practice operations, or complex B2B markets preferred