Senior Manager, Field & Event Marketing

Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. They are seeking a Senior Manager, Field & Event Marketing to build and own the company’s event and field marketing program, focusing on operational discipline and commercial instincts to ensure successful event execution and strong ROI. The role involves strategic planning, event execution, and collaboration with sales and marketing teams to enhance the company's presence in key markets.

Responsibilities:

• Own Morning Consult’s annual events calendar — evaluating which conferences, trade shows, and industry forums are worth investing in, at what level, and with what goals
• Develop Morning Consult’s event presence strategy across tiers: sponsored/exhibitor appearances, hosted client dinners and roundtables, speaking placements, and owned flagship events
• Build a decision framework for event investment that connects event selection to commercial priorities, target accounts, and pipeline goals — and can be presented clearly to the CGO and sales leadership
• Stay close to the industry calendar across Morning Consult’s key verticals — enterprise, financial services, professional services, and media — to ensure the company is present where its buyers are
• Own end-to-end logistics for all Morning Consult event activations: vendor management, venue and booth coordination, sponsorship deliverables, staffing plans, shipping and on-site operations
• Manage multiple events simultaneously with precision, maintaining detailed project plans, timelines, and budgets
• Coordinate pre-event sales and executive briefings, ensuring the right internal stakeholders are prepared and the right client or prospect meetings are scheduled
• Develop post-event follow-up frameworks in close partnership with the BDR and sales teams, ensuring leads and connections from events are promptly actioned and tracked
• Build and maintain relationships with key vendors, agencies, and venue partners to ensure quality and cost-efficiency at scale
• Own event ROI reporting — tracking pipeline sourced and influenced, meeting volume, attendee engagement, and cost-per-opportunity across all activations
• Partner with the Director, Growth Marketing on programmatic out-of-home and digital strategies that amplify Morning Consult’s presence around key events and conference markets
• Collaborate with the Communications and Content teams to ensure events are amplified through earned media, social coverage, and post-event content
• Support executive visibility programs — coordinating speaking submissions, panel placements, and keynote opportunities for Morning Consult’s leadership
• Serve as the primary marketing partner to the Sales and BDR teams for event planning, ensuring commercial priorities drive event strategy, not the other way around
• Partner with Revenue Operations to ensure event-sourced leads are properly tracked, attributed, and handed off with the right context
• Work closely with the Communications team on event PR, speaker announcements, and press opportunities at major conferences
• Collaborate with the marketing team on event-adjacent content — pre-event campaigns, social amplification, and post-event recaps that extend the life of each activation

Requirements:

• 6+ years of field marketing, event marketing, or integrated B2B marketing experience, with a strong preference for candidates who have worked at tech startups or B2B data and intelligence companies
• Demonstrated track record of owning events end-to-end — from strategy and budget through on-site execution and post-event follow-up — at a pace of multiple simultaneous activations
• Proven ability to connect event investment to commercial outcomes: pipeline sourced, meetings held, account progression. You report on ROI, not just attendance
• Strong project management skills and extraordinary attention to detail. You have managed complex, multi-vendor events without things falling through the cracks
• Experience working in close partnership with sales teams — understanding their pipeline, their target accounts, and what they need from marketing at events to close business
• Comfort presenting to and influencing senior stakeholders, including the ability to articulate why certain events are worth the investment and others are not
• Hands-on experience with at least one event management platform: Splash, Bizzabo, Cvent, or similar
• Experience in a DC, San Francisco, or New York market context, with familiarity with the technology, government affairs, financial services, or media conference landscapes
• Background in or exposure to trade association events, think tank convenings, or professional services industry forums — alongside commercial conversion instincts
• Experience with programmatic or digital out-of-home tactics for event amplification
• Familiarity with ABM platforms (6sense, Demandbase) for pre- and post-event account targeting
• Comfort using AI tools to improve event operations, attendee communication, content creation, and post-event reporting