Product Marketing Manager

Leadfusion is a financial services technology company that helps providers simplify personalized product selection through interactive tools that drive qualified leads and improve ROI. The Product Marketing Manager will bridge product design and marketing by creating customer-ready product narratives, launch assets, website and marketing communications, packaging, competitive materials, and sales enablement content while managing cross-functional initiatives.

Responsibilities:

• Design and illustrate new products, features, and roadmap materials to make complex functionality highly visual and customer-ready
• Create product messaging using visual narratives, annotated mockups, and benefit callouts that align product value to customer outcomes
• Turn complex technical roadmaps into reusable, clear visual assets across marketing channels
• Own the end-to-end execution of launch and go-to-market assets — planning, timelines, packaging, enablement, and post-launch optimization — with a strong bias toward revenue impact
• Produce consistent rollout communications across web, email, sales collateral, and internal enablement channels
• Maintain and update the Leadfusion Webflow website, keeping pages, content, and assets current and on-brand
• Produce ongoing marketing communications, including the monthly client newsletter, across web and email channels
• Develop campaign packages, product bundles, and pricing frameworks that simplify buyer decisions and accelerate sales velocity
• Produce product comparison summaries and competitive talk tracks to handle objections and build strong win stories
• Build tailored enablement materials and proof points for core lines of business, including lending, deposit, and credit
• Support sales with high-impact collateral: leave-behinds, pitch decks, one-pagers, and story-driven demo visuals (mock screens, flows, slides)
• Leverage Claude and other AI tools to accelerate the production of feature explanations and messaging variants, refining outputs with strong judgment and brand voice
• Project manage cross-functional initiatives to keep stakeholders aligned, decisions unblocked, and deliverables on schedule

Requirements:

• 3–5 years in product marketing, or a marketing role holding core PMM responsibilities
• Proven ability to write clear, compelling, audience-aware messaging and content
• Demonstrated ability to own timelines, prioritize work, and coordinate across cross-functional teams
• Comfort or willingness to learn Figma to collaborate effectively with design and technical partners
• Hands-on experience maintaining a website in Webflow (or a similar no-code/CMS platform) and producing recurring communications such as newsletters
• Enthusiasm for using modern AI tools to optimize and accelerate creation workflows
• Bachelor's (Required)
• Marketing: 3 years (Required)
• Product Management: 3 years (Required)
• English (Required)
• Bachelor's degree in Marketing, Business, or Finance preferred
• UI/UX experience is a plus but not required