Regional Growth Marketing Manager

Nearmap is a SaaS company providing aerial imagery, AI-driven analytics, and geospatial tools for property intelligence. The Regional Growth Marketing Manager will lead field marketing and account-based marketing for the North American insurance segment, partnering closely with sales to generate pipeline, accelerate deals, activate campaigns, and engage strategic accounts.

Responsibilities:

• Translate global Insurance campaign programs into in-market execution, adapting messaging, content, timing, and account prioritization for NA insurance buyers
• Activate and focus programs built by the Global Campaign Manager for Insurance for NA accounts and buying moments, rather than rebuilding from scratch
• Identify where global programs need regional adaptation — a locally relevant carrier case study, a claims-specific message, or a different program sequence — and close those gaps
• Maintain a clear view of what’s in-market and what’s performing, and move fast when something isn’t working
• Build and run account-targeted programs for high-priority insurance account clusters using the ATM (1:Few) model, with clusters defined around carrier type, lines of business, use case fit, and competitive situation
• Develop cluster playbooks with the Insurance Sales team covering target accounts, buying committee personas (underwriting, claims, risk, technology), plays, and shared pipeline targets
• Run 1:1 ABM programs for the most strategic insurance accounts, coordinated with Account Executives and mapped to the buying committee, with joint pipeline targets and a review cadence
• Activate on 6Sense intent signals with your Account Executive pod when accounts surge on insurance intelligence or property data keywords
• Partner with Insurance Sales leadership as a peer — attend pipeline reviews, know the named accounts, and build programs that unblock stalled deals
• Align BDR/SDR sequencing with campaign activity and intent signals so outbound is timed to when accounts are in-market
• Bring field intelligence back to the Global Campaign Manager and Portfolio Marketing on what insurance buyers are asking and where the message needs to change
• Build a strong Nearmap presence within the insurance buyer community through industry events, executive programs, and relationships with key associations and influencers
• Define the ABX event strategy for NA Insurance, including which events to anchor, which accounts to target, and the pipeline objective for each
• Brief Events Managers on target accounts, attendee goals, and messaging priorities
• Own pre-event ABX activation and post-event pipeline follow-through, measuring results against account-level targets
• Track macro trends in property insurance — CAT risk, climate, underwriting profitability, and claims transformation — and how they shape buyer priorities
• Track competitor activity and positioning in the insurance segment, and surface where Nearmap can differentiate
• Report field insights regularly to the Global Campaign Manager and Portfolio Marketing as inputs to global strategy

Requirements:

• • 6–8 years in field marketing, ABX, or demand generation in a B2B SaaS or technology company, with a track record of pipeline contribution
• • Insurance industry knowledge — an understanding of how carriers, MGAs, or insurtech companies operate, who the buyers are, and how decisions get made
• • A revenue-oriented mindset: you think in pipeline, deal velocity, and account engagement, not programs and impressions
• • Strong ABX execution experience, including account-targeted programs, cluster playbooks with sales, and joint pipeline accountability
• • Deep sales partnership experience working alongside enterprise Account Executive teams, with credibility among sales leadership
• • Sharp judgment on account prioritization in a concentrated buyer universe, focusing effort where the return is greatest
• • Proficiency with Salesforce, Marketo or HubSpot, and 6Sense, with comfort using intent data and CRM signals to prioritize and activate
• • Marketing experience within insurance, insurtech, or adjacent financial services