Field Marketing Manager, Provider

DataSpring is a trusted data connector at the core of healthcare, providing a comprehensive healthcare data foundation that helps the industry operate more efficiently and accurately. The Field Marketing Manager will build and execute targeted marketing programs for clinician, provider, health system, and other healthcare audiences, while coordinating cross-functional campaigns, supporting provider reattestation initiatives, and optimizing program performance.

Responsibilities:

• Build annual and quarterly field marketing plans that raise DataSpring’s visibility in priority market segments
• Translate growth marketing strategy into audience-specific programs tied to business, brand, and go-to-market priorities
• Identify the segments, channels, and moments where DataSpring can create the greatest market impact
• Design programs that carry audiences from awareness through education, engagement, and action
• Grow DataSpring’s presence with clinician, provider, health system, and other healthcare audiences
• Develop education and market-facing programs that make DataSpring’s value clear, relevant, and easy to act on
• Support provider attestation and reattestation initiatives through targeted education, engagement, and communications
• Surface opportunities for thought leadership, partnerships, events, and webinars that build credibility in the market
• Establish repeatable engagement models that sustain visibility and trust over time
• Lead end-to-end execution of field activations, including campaigns, education programs, digital marketing, events, webinars, and partner-led initiatives
• Coordinate workstreams across channels and keep programs on scope, on schedule, and on budget
• Ensure field programs are fully integrated into broader growth campaigns and consistent with brand and messaging standards
• Build the project plans, timelines, and briefs that keep cross-functional partners aligned and accountable
• Work with Product Marketing to translate DataSpring’s value proposition into messaging that resonates with target audiences
• Partner with Marketing Communications and Brand & Web on content, campaign assets, and digital experiences
• Align with Sales, Product, Customer Success, Partnerships, and Analytics on targeting, engagement, and follow-up
• Bring market and audience insight back into planning to sharpen segmentation, messaging, and future campaigns
• Set clear goals, KPIs, and success measures for every program in partnership with Growth Marketing and Analytics
• Report on reach, engagement, campaign influence, and pipeline contribution
• Lead post-program debriefs and turn findings into concrete improvements
• Use data, audience feedback, and market signals to continually refine channels, messaging, and investment

Requirements:

• The Field Marketing Manager is a full-time, remote, exempt position and reports to the Director, Growth Marketing
• This position will require the ability to travel up to 35-50% of the time
• Proven ability to turn business objectives into field marketing plans that produce measurable results
• Exceptional project management and organizational skills, with the ability to run multiple initiatives at once
• Working command of integrated marketing channels, including digital, email, content, webinars, events, partnerships, and sales enablement
• Skilled at developing messaging that connects audience needs to clear business value
• Strong interpersonal and communication skills, with a track record of building alignment across teams
• Curiosity to build deep knowledge of DataSpring solutions, healthcare audiences, and market dynamics
• Analytical mindset with the ability to interpret performance data and act on it
• High attention to detail and strong ownership of timelines, dependencies, and follow-through
• Proficiency with Microsoft Office Suite, including Word, Excel, and PowerPoint
• 5+ years of experience in field marketing, growth marketing, campaign marketing, or a related marketing discipline
• Experience building and executing integrated marketing programs for B2B, healthcare, or technology audiences
• Demonstrated success working cross-functionally with sales, product, and marketing teams
• A bachelor's degree or equivalent experience required
• Experience with CRM, marketing automation, ABM, webinar, or analytics platforms preferred
• Healthcare, health technology, data, or SaaS experience strongly preferred