Senior Business Intelligence Analyst

Fusable is a leader in data-driven solutions for the trucking, agriculture, and construction industries. The Senior Business Intelligence Analyst owns Power BI reporting and analytics for the Digital business, including client-facing intelligence products, campaign pacing, audience and contact data insights, data delivery monitoring, and cross-functional reporting coordination.

Responsibilities:

• Owns the design and build of Power BI reports and dashboards for Digital's internal staff and client-facing stakeholder audiences, with a strong emphasis on visual clarity, usability, and interactivity. Translate complex underlying data structures and relationships into intuitive layouts and navigation that non-technical stakeholders can act on or surface insights quickly. Build report-level DAX measures, calculations, and reusable reporting assets for the Digital business. Partner with IT and Data Engineering, who own semantic model design, data structures, security frameworks, and workspace architecture at the company level, to ensure Digital's dashboards sit on trusted, well-understood data foundations, while owning the reporting-layer business logic, visualization strategy, and end-user experience within Digital
• Take on ownership of a client-facing reporting platform currently maintained by an outside development partner, transitioning development in-house. Close out remaining platform parity items and build toward a market and dealer intelligence layer for Digital clients using proprietary company data, including benchmarking, trend analysis, and segmentation by category. Support automated alerting products that connect digital campaign activity to downstream business outcomes
• Own internal Power BI dashboards and automated alerts covering account performance, revenue, and campaign pacing for Digital leadership and account management teams. Build fiscal calendar-based budget tracking and spend allocation logic for flighted, intra-month campaigns. Migrate legacy pacing views into Power BI as automated alerts, including flags for active campaigns without budget and inactive campaigns with budget. Provide a leadership-level view of key account metrics
• Monitor the health and hygiene of contact records relevant to Digital's audience and client base across core business systems, flagging incomplete, duplicate, or degraded records. Develop and maintain a framework for identifying and scoring the company's most valuable audience segments based on engagement, fit, and conversion signals
• Monitor inbound and outbound data flows across Digital's core reporting and paid media systems, flagging sync failures, dropped identifiers, or match rate degradation before they impact live running campaigns. Establish baseline monitoring and alerting where none currently exists
• Serve as the primary point of contact for Digital business reporting, dashboard adoption, and analytics requirements. Partner with IT and Data Engineering, who own company-level data systems architecture, semantic model design, workspace governance, and security infrastructure, to ensure Digital's reporting is properly supported by the proprietary data assets it depends on. Maintain alignment with the Director, CRM and Identity and Audience Development teams to ensure reporting reflects shared audience and identity goals without duplication of scope

Requirements:

• Bachelor's degree in Business, Analytics, Computer Science, or related field
• 7 to 10 years of experience in business intelligence, analytics, or dashboard development, ideally in media, AdTech, MarTech, or data services
• Advanced Microsoft Fabric / Power BI report and dashboard development required: strong visual design and UX sensibility, report-level DAX, and interactive/navigational features
• Deep working knowledge of underlying data structures, relationships, and data types; able to work fluently with data built by IT or data engineering without needing to design from scratch
• Proven track record for building Power BI reporting at scale across multiple stakeholder groups, including both internal and client-facing audiences
• Experience building or maintaining campaign pacing and budget alerting logic for paid media services
• Comfortable taking over and improving a reporting platform originally built by an outside vendor or agency, without need for full rebuild (i.e. leverage assets already in place)
• Working T-SQL proficiency across cloud data warehouses (e.g., MySQL, BigQuery, Snowflake, Redshift, OneLake)
• Hands-on experience with AWS or Azure cloud environments
• Familiarity with SSO, embedded BI security models, and report-level authorization/access management (RLS, RBAC) as they apply to Power BI reporting
• Experience with CRM reporting and data structures (Salesforce Sales Cloud objects)
• Familiarity with data pipeline monitoring concepts and identity resolution or match rate fundamentals; able to identify and flag data quality issues across connected systems
• Working knowledge of web analytics (GA4) and paid media platforms (Meta, Google, StackAdapt, Simplifi)
• Ability to clearly communicate findings, Digital analytics initiatives, reporting enhancements, and priorities to senior leadership, non-technical stakeholders, and clients
• Comfortable operating with significant autonomy in a lean, fast-moving team, and serving as a senior subject matter expert and mentor for reporting practices within the Digital organization
• Microsoft Fabric / Power BI certification
• MySQL database experience
• Experience with market intelligence, competitive benchmarking, or industry data products
• Experience across multiple paid media platforms
• Comfortable working with third-party external data connectors and unified data model
• B2B media or data company experience
• Experience working alongside or in coordination with a CRM, identity, or data engineering function on shared reporting outcomes