Product Manager, AI Marketing

Campspot is a software company providing reservation management tools and a marketplace for campgrounds, RV parks, and outdoor travelers. The Product Manager will own a new AI-powered marketing product, defining its vision, roadmap, customer experience, integrations, metrics, packaging, and delivery in collaboration with cross-functional teams.

Responsibilities:

• Develop and communicate a clear product vision and roadmap that aligns with company goals and user needs. Turn a broad opportunity into a focused first release, and define what comes next
• Determine where the product recommends, where it acts, and where a person stays in the loop. Design the review and control experience that makes operators comfortable delegating meaningful work to software
• Spend real time with campground and RV park owners to understand how they market today, what they outsource, and what they will never hand over. Translate what you learn into requirements engineering can build
• Work closely with engineering, design, marketing, sales, support, and other teams across Campspot to define product requirements and ensure successful implementation
• Own the connection points between this product and the rest of the Campspot platform, so that what we build feels like one coherent system rather than a set of separate tools
• Shape our approach to third-party marketing integrations, balancing speed to market against long-term platform ownership
• Conduct market research to understand industry trends, the competitive landscape, and customer feedback, and bring a clear point of view on where we should lead and where we should follow
• Partner with marketing, sales, and finance on how this product is packaged, priced, and positioned
• Use data to define the KPIs that measure success — for the operator and for Campspot — and iterate based on insights. Establish how we evaluate output quality, not just usage
• Lead product development cycles from ideation through launch, ensuring projects are delivered on time and within budget. Run agile ceremonies, manage and prioritize the backlog, and foster an agile mindset within the team
• Regularly update stakeholders on product progress, challenges, and successes to ensure alignment and support

Requirements:

• 3+ years of product management experience: with a track record of taking features from idea to launch and iterating on them after
• Experience with AI-powered products: you have shipped, or worked closely on, features built on modern AI — LLM-powered workflows, copilots, or generative content tooling
• A working understanding of what today's AI can and cannot be trusted to do: and the judgment to scope accordingly rather than over-promise
• Strong analytical skills and comfort with data-driven decision-making: including designing experiments and defining success metrics when the answer isn't obvious
• Customer-centric mindset: with a passion for creating exceptional user experiences for non-technical, time-constrained users
• Proven project management skills: with the ability to prioritize and manage multiple concurrent workstreams
• Exceptional communication and interpersonal skills: with a collaborative approach to working with diverse teams
• Comfort with ambiguity: this is a new product, and you are energized rather than stalled by an unfinished picture
• Marketing or martech experience: you have built marketing technology, worked in a marketing function, or owned products for marketers. Practical familiarity with digital marketing channels is a real advantage here
• Experience on a 0-to-1 product or major new product line: taken from concept through launch
• SMB or vertical SaaS experience: particularly serving owner-operators who wear many hats
• Experience in e-commerce, travel, booking, hospitality, or the outdoor industry
• Experience with platform or multi-product interoperability: making separate products feel like one system
• We are prioritizing candidates in our hiring hubs of Grand Rapids (MI), Denver (CO), and Chicago (IL) who are interested in some in-person collaboration
• Secondary consideration may be given to candidates who reside in states where we currently have employees outside of our hubs, including MA, NH, NY, NC, OR, TX, UT, VT, VA, and Canada. Candidates located outside of the locations listed previously are not able to be considered at this time
• Hands-on experience with agentic or autonomous features is strongly preferred