Senior Product Manager, Digital Strategy | Remote, USA

Tech Holding is a full-service consulting firm delivering technology solutions and predictable outcomes for clients. The Senior Product Manager will lead digital acquisition strategy, customer journey optimization, and conversion initiatives by defining roadmaps, translating business needs into functional requirements, and partnering with engineering and analytics teams. The role also involves analyzing funnel performance, establishing priorities, designing operating models, and presenting recommendations to executive leadership.

Responsibilities:

• Develop and manage digital acquisition strategies and roadmaps tied to measurable business goals
• Translate customer, business, and technical needs into clear functional requirements
• Partner with engineering teams to ensure requirements are understood, accepted, and successfully delivered
• Analyze funnel and customer journey data to identify conversion gaps and growth opportunities
• Work directly with analytics teams to define metrics, evaluate performance, and guide decisions
• Facilitate working sessions with business, product, analytics, and technology stakeholders
• Present recommendations, progress, and strategic priorities to executive leadership
• Design intake processes, prioritization frameworks, and operating models for teams managing a high volume of requests
• Align stakeholders around clear priorities, ownership, and execution plans
• Track roadmap progress and adjust priorities based on data, business needs, and delivery constraints

Requirements:

• 10+ years of experience across digital strategy, customer journey optimization, product management, or conversion-focused work
• Demonstrated experience building digital acquisition roadmaps and driving them through execution
• Strong experience writing functional requirements that engineering teams can confidently build from
• Ability to work directly with funnel and performance data without relying solely on prepared reports
• Experience designing operating models, intake processes, or prioritization frameworks for high-demand teams
• Strong executive presence and the ability to communicate strategic recommendations clearly
• Ability to collaborate effectively in detailed working sessions with engineering, analytics, and IT teams
• Strong organizational, analytical, and stakeholder-management skills
• Applicants must be authorized to work for ANY employer in the U.S
• We are unable to sponsor or take over sponsorship of an employment Visa at this time
• Experience with membership, subscription, or recurring-enrollment acquisition models
• Experience working within nonprofit, federated, or franchise environments where national and local organizations share a customer journey
• Experience supporting offerings with multiple participation tiers, products, or enrollment paths
• Familiarity with youth or family audiences and the privacy requirements associated with minors