Product Launch and Marketing Manager

Reserv is an insurtech company developing AI and automation technology to improve efficiency and simplicity in insurance claims. The Product Launch and Marketing Manager will lead structured product launches and process transformations, coordinating cross-functional rollouts, creating documentation and training materials, managing communications, and measuring adoption and outcomes. The role will help build and scale Reserv’s change management function across Product, Operations, Leadership, and claims teams.

Responsibilities:

• Refine and execute a standardized change management framework for product and process changes, including documentation standards, championing and communication protocols, and measurement approaches
• Create clear, user-friendly documentation for internal changes, including SOPs, process guides, knowledge base articles, and quick reference materials tailored to different audiences (frontline adjusters, managers, directors)
• Document and maintain a structured and organized change history that provides an accurate, reliable record of prior-state processes and current-state practices
• Develop and deliver structured, multi-channel communication strategies for change rollouts, including organization-wide and team-level announcements, champion training, FAQs, video tutorials, and training resources
• Design and execute pilot programs for broader changes, facilitating structured feedback, and running debriefs to capture lessons learned before broader rollout
• Build and maintain measurement frameworks and dashboards to track adoption, usage, and impact of changes, surfacing insights on what's working and what needs adjustment
• Partner with executives and managers to equip them as change champions and coaches, ensuring they understand, support, and actively reinforce changes with their teams through readiness sessions and ongoing enablement
• Collaborate with product, operations, and claims leadership to translate technical changes into clear user guidance and ensure changes are communicated effectively through all management channels
• Continuously improve change management approaches based on feedback and lessons learned, helping to foster Reserv’s ability to scale with agility

Requirements:

• 3+ years of experience in a dedicated change management role, process transformation role, or similar positions in operations, training/enablement, or a related role with a focus on cross-functional rollouts in a remote environment
• Excellent organizational and project management skills, with the ability to manage deadlines across recurring workflows and coordinate with cross-functional partners
• Proven experience creating clear, concise documentation such as SOPs, process guides, training materials, or internal communications for operational or technical changes
• Strong written and verbal communication skills, including the ability to translate complex information into user-friendly guidance for diverse audiences
• Experience using business intelligence tools (e.g., Looker, Tableau, Power BI) to track metrics, analyze data, and report on adoption and impact
• Demonstrated ability to manage multiple concurrent projects and prioritize effectively in a fast-paced, evolving environment
• Strong attention to detail with a commitment to accuracy, consistency, and quality in all deliverables
• Demonstrated ability to maintain structured documentation that clearly captures updates, decisions, and historical context over time
• Comfort working in ambiguity and building processes from the ground up with minimal oversight
• Excited about Artificial Intelligence tools, with any sort of experience using them in a personal or professional context