Senior Director of Growth Marketing

Pearl Street Dental Partners is a partnership-oriented dental practice management company that collaborates with dentists to support growth and operations. The Senior Director of Growth Marketing will own the company-wide marketing strategy, drive patient acquisition, engagement, and retention, manage marketing partners and platforms, and lead the marketing team from the Dallas–Fort Worth area.

Responsibilities:

• Own the marketing strategy and develop, execute, and refine the annual marketing plan to support company-wide growth initiatives
• Lead the creation of a consistent, personalized patient experience across digital touchpoints, including website content, design, navigation, and ongoing patient engagement efforts
• Manage and optimize all agency and vendor relationships, using clear KPIs to drive performance across media, creative, and communications partners
• Define and evolve best practices across performance marketing channels, including social, display, SEO/SEM, email, mobile, and emerging acquisition platforms, to drive patient growth
• Oversee and maximize the use of digital marketing tools and platforms, ensuring they deliver strong results while minimizing operational burden on individual practices
• Partner closely with Operations, the COO, and Regional and Practice Managers to align marketing strategies with operational goals, incorporating provider feedback where appropriate
• Lead, develop, and coach the marketing team, prioritizing high-impact work and building scalable processes that support the business as it grows

Requirements:

• You are a strategic, hands-on marketing leader with experience in healthcare marketing, ideally in dental, medical, or vision
• You know how to drive growth through patient acquisition, engagement, and retention, and you are comfortable owning the full marketing funnel from strategy through execution
• You are data-driven and accountable for results, with a strong understanding of KPIs tied to growth and retention
• You collaborate easily across teams and partners, working closely with field leadership, technology, and external marketing partners to turn insights into action
• You are comfortable operating in a fast-growing, multi-location environment and enjoy building scalable marketing strategies that support both practice-level needs and enterprise growth
• You are based in, or willing to work from, the Dallas–Fort Worth area in a home-office role and report directly to the Chief Operating Officer
• 7+ years of experience building and leading performance-driven marketing teams, including at least 2 years in healthcare marketing
• A proven track record of owning and delivering results across the full patient lifecycle, including acquisition, conversion, and retention
• Demonstrated success driving patient acquisition through digital marketing, with hands-on expertise in SEO, SEM, social media, email marketing, and online advertising, including localized strategies that drive traffic and repeat visits
• Strong analytical capabilities, with experience using marketing analytics tools and CRM platforms to measure performance and guide decision-making
• A genuine passion for healthcare and a commitment to creating thoughtful, high-quality patient experiences
• Experience in dental services is strongly preferred
• Experience with dental or healthcare systems is a plus