Senior Integrated Marketing Manager, B2B Technology

Blend is hiring a Senior Integrated Marketing Manager for a six-month consulting role supporting an unnamed client. The role leads execution of always-on B2B technology awareness and thought leadership campaigns across owned and adjacent channels, with responsibility for campaign delivery, optimization, and measurable engagement.

Responsibilities:

• Help elevate the client’s market position by driving a steady drumbeat of thought leadership in related emerging technology areas
• Lead always-on awareness programs across owned and adjacent channels, including web, social, webinars, podcasts, email, and executive amplification
• Translate business priorities and product narratives into integrated campaign plans with clear activation, promotion, and measurement approaches
• Recommend content formats, campaign moments, and distribution tactics based on audience needs, channel performance, and business priorities
• Partner with product marketing, regional marketing, digital, analytics, communications, and agency teams to move programs from plan to launch
• Repurpose existing content into channel-ready assets such as webmodules, webinar programs, social series, email promotions, executive talking points, and podcast support materials
• Own end-to-end campaign execution, including briefing, timelines, alignment, approvals, QA, publishing, and post-launch optimization
• Manage campaign operations with consistency across channels, regions, and stakeholder groups
• Track performance, surface insights, and recommend optimizations to improve reach, engagement, and efficiency

Requirements:

• 8+ years of experience in B2B technology marketing, integrated campaign marketing, content marketing, digital marketing, or a related field
• Proven experience executing multi-channel awareness and thought leadership campaigns, especially across owned channels
• Strong background in marketing to enterprise-level audiences
• Excellent project management skills, with the ability to manage multiple campaigns, stakeholders, deadlines, and approval processes at once
• Strong understanding of channel execution best practices for web, social, webinars, podcasts, and email
• Experience in B2B technology categories where market education and awareness are more important than immediate demand capture
• Background in financial services, payments, fintech, or another regulated industry
• Experience marketing AI solutions, commerce infrastructure, developer-facing technology, or emerging payment products
• Familiarity with enterprise buyers and influencers across business, product, innovation, and technical functions
• Experience supporting global or regional campaign execution in a large organization
• Exposure to awareness, engagement, thought leadership, and share-of-voice metrics rather than pipeline-first demand generation