Integrated Marketing Manager

Audiense is seeking a Marketing Manager, Organic Growth & Campaigns to lead planning, execution, and optimization of organic marketing initiatives. The role manages integrated campaigns across organic social, email, and account-based marketing, collaborating across teams to drive pipeline and revenue growth, brand awareness, and audience engagement.

Responsibilities:

• Lead the development of integrated organic marketing campaigns from ideation through execution, measurement, and optimization
• Translate company priorities, product launches, customer insights, and market trends into compelling campaign concepts
• Build campaign briefs, timelines, messaging frameworks, and distribution plans
• Coordinate cross-functional campaign execution across Content, Design, Product, Sales, and Leadership
• Ensure campaigns are aligned with brand positioning, audience needs, and broader go-to-market objectives
• Monitor campaign performance and use insights to improve future initiatives
• Manage the organic social media strategy across relevant channels, including LinkedIn and other priority platforms
• Develop and manage content calendars aligned with company priorities, campaigns, product updates, industry trends, and customer stories
• Partner with Content and Design to create engaging, channel-specific social content
• Write, edit, schedule, and publish posts while maintaining a consistent brand voice
• Monitor engagement, audience growth, and content performance
• Identify opportunities to increase reach, conversation, and community engagement
• Stay current on platform trends, evolving best practices, and emerging content formats
• Develop and manage the overall email marketing strategy in partnership with relevant stakeholders
• Plan and execute promotional and campaign-based emails that support business and revenue goals
• Create and manage ABM email campaigns tailored to target accounts, industries, segments, and buyer personas
• Develop nurture campaigns and customer journeys that educate prospects, support consideration, and drive conversion
• Partner with Content, Product Marketing, Sales, and Leadership to develop relevant messaging and offers
• Manage email calendars, audience segmentation, personalization, testing, and reporting
• Monitor key performance metrics, including engagement, conversion, pipeline influence, and revenue contribution
• Continuously test and optimize subject lines, messaging, calls to action, timing, and audience targeting
• Collaborate closely with the Content team to develop campaign messaging, thought leadership, educational resources, and supporting content
• Partner with Design to translate campaign concepts into effective visual assets across email, social, and other channels
• Work with Product and Product Marketing to communicate product updates, launches, use cases, and customer value
• Collaborate with Sales and Account Executives to align ABM and lifecycle campaigns with account priorities and revenue objectives
• Partner with Leadership to understand strategic priorities and communicate campaign plans, progress, and results
• Act as the central point of coordination for organic campaign initiatives and ensure deliverables remain on track
• Establish campaign goals, KPIs, and measurement frameworks
• Report on organic social, email, campaign, and pipeline performance
• Analyze performance data to identify trends, opportunities, and areas for improvement
• Use audience and campaign insights to inform future messaging, segmentation, and channel strategy
• Maintain organized documentation of campaign plans, results, learnings, and best practices

Requirements:

• 3–5+ years of experience in marketing, campaign management, demand generation, lifecycle marketing, content marketing, or a related field
• Experience managing organic social media programs, particularly for a B2B or SaaS company
• Hands-on experience developing and executing email campaigns, including promotional, ABM, and nurture programs
• Strong campaign planning and project management skills
• Excellent writing, editing, and communication abilities
• Experience collaborating with Content, Design, Product, Sales, and executive stakeholders
• Strong understanding of audience segmentation, buyer journeys, and lifecycle marketing
• Analytical mindset with the ability to interpret performance data and make informed recommendations
• Ability to manage multiple priorities and projects in a fast-paced environment
• Strong attention to detail and a high level of ownership
• Experience in B2B data/tech, ecommerce, martech, or another complex technology environment
• Experience supporting account-based marketing programs
• Familiarity with marketing automation and CRM platforms such as HubSpot, Marketo, Salesforce, or similar tools
• Experience with email marketing platforms and analytics tools
• Familiarity with social media management, reporting, and project management tools
• Experience collaborating on product launches or integrated go-to-market campaigns
• Understanding of attribution, pipeline reporting, and marketing performance measurement