Senior Manager, Marketing & Communications AI Strategy & Transformation 

General Motors is an automotive company focused on delivering products, services, and emerging businesses that drive growth, safety, culture, and quality. The Senior Manager, Marketing & Communications AI Strategy & Transformation will develop the function’s AI strategy, align initiatives with corporate priorities, establish governance and operating models, scale high-value use cases, and lead adoption and organizational change across Global Marketing & Communications.

Responsibilities:

• Translate corporate Key Strategic Initiatives and Key Performance Indicators into Global Marketing & Communications AI priorities
• Convert functional priorities into clear organization objectives, team goals, milestones, and measures
• Help every participating team understand the customer, business, and enterprise outcome their AI work is intended to improve
• Revisit priorities as business conditions, customer needs, technology, and risk considerations evolve
• Develop and maintain a multi-year Marketing & Communications AI strategy that is explicitly linked to GM’s corporate strategy, customer priorities, business growth agenda, and foundational imperatives
• Define the strategic choices for where AI should accelerate growth, improve customer and employee experiences, increase the effectiveness of communications, raise productivity, reduce risk, and create new capabilities
• Establish a practical portfolio roadmap that distinguishes near-term productivity opportunities, medium-term capability investments, and longer-term strategic bets
• Advise the leadership team on opportunities, trade-offs, risks, investment choices, and external developments in AI
• Create a common framework for translating corporate KSIs and KPIs into function-level AI objectives and measurable outcomes
• Facilitate alignment across all direct reports so that AI initiatives reinforce one another, share reusable capabilities, and do not compete for the same data, talent, vendors, or change capacity
• Lead quarterly portfolio reviews with the CMCO and direct-report leaders; identify gaps, duplication, stalled work, and opportunities to accelerate or stop initiatives
• Ensure objectives are specific, measurable, achievable, relevant, and time-bound, with clear ownership and an agreed definition of success
• Stay abreast of evolving AI companies, tools, use cases. Spend time in the market connecting, researching, and staying educated
• Build a disciplined pipeline of AI opportunities across audience intelligence, market and consumer insights, media, content creation and activation, brand development, customer engagement, executive and corporate communications, employee communications, merchandising, and emerging businesses
• Prioritize use cases based on customer value, strategic relevance, feasibility, adoption readiness, time to value, risk, and potential for scale
• Sponsor cross-functional pilots and scale proven solutions into repeatable products, services, workflows, and standards
• Connect AI-enabled marketing and communications work to outcomes such as customer engagement, brand consideration, campaign effectiveness, media efficiency, content velocity and quality, employee understanding, revenue growth, profitability, and risk reduction
• Build a clear path from experimentation to adoption, including business ownership, process redesign, training, measurement, and ongoing product management
• Design the functional AI operating model, including portfolio governance, funding recommendations, intake, prioritization, decision rights, delivery standards, and escalation paths
• Partner with Enterprise Strategy, Information Technology, Data & Analytics, Legal, Privacy, Cybersecurity, Finance, Procurement, Human Resources, and other relevant functions to align on architecture, data, risk, talent, and investment requirements
• Define guardrails for responsible use of generative and agentic AI, including brand integrity, data protection, intellectual property, transparency, human oversight, bias mitigation, misinformation, records management, and regulatory compliance
• Create standards for vendor selection, model and tool evaluation, content review, measurement, and retirement of solutions that do not create sufficient value
• Ensure the function can move with urgency without bypassing safety, integrity, customer trust, or required controls
• Build an AI-fluent marketing and communications organization through executive education, role-based learning, communities of practice, playbooks, coaching, and practical experimentation
• Take full ownership for portfolio-level results, including stopping or redirecting work when outcomes, risk, or adoption do not justify continued investment
• Develop the change strategy that helps leaders and employees understand why AI matters, how work will change, what remains human-led, and how success will be measured
• Create a network of AI champions across the CMCO’s organizations to accelerate adoption and surface frontline insights
• Build and lead a high-performing central team with the optimal mix of strategy, product, transformation, analytics, communications, and change-management expertise

Requirements:

• Bachelor's degree required
• 12 years total experience; 2+ years in AI expertise and strategy
• Leadership experience driving enterprise AI strategy, digital transformation, marketing transformation, communications transformation, customer experience, media, insights, or a related portfolio
• Demonstrated success translating enterprise strategy into measurable objectives and coordinated execution across multiple senior leaders
• Experience building an operating model, governance process, portfolio, or transformation office that spans functions and geographies
• Experience leading organizational change and adoption at scale, including communication, capability building, and process redesign
• Strong executive presence and the ability to influence senior leaders without relying on direct authority
• Demonstrated ability to make difficult prioritization decisions using data, customer insight, business judgment, and risk awareness
• Experience operating in a complex, global, highly regulated, or brand-sensitive environment
• GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc)
• This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}
• The selected candidate will be required to travel <25% for this role
• This job may be eligible for relocation benefits
• Experience in the automotive, mobility, technology, consumer, media, retail, or manufacturing industries
• Experience with agentic AI, generative AI, marketing technology, customer data platforms, marketing measurement, or content supply chains
• Experience working with public-company communications, executive communications, employee communications, or corporate affairs
• Experience partnering with enterprise technology, data, legal, privacy, cybersecurity, finance, procurement, and HR leaders