Lead Product Designer

Rocket is a Detroit-based company providing digital solutions for complex transactions across mortgages, fintech, and real estate. The Lead Product Designer will lead end-to-end design for customer-facing digital experiences, owning complex marketing-focused initiatives that drive acquisition, engagement, and conversion. The role involves collaborating with cross-functional teams, using research and data, leveraging AI-assisted design workflows, and mentoring designers.

Responsibilities:

• Lead end-to-end design for top of funnel customer-facing digital experiences, from discovery and ideation through UX/UI design, prototyping, validation, and implementation
• Own complex design initiatives that improve customer acquisition, engagement, and conversion while delivering exceptional user experiences
• Use AI tools throughout the design lifecycle, from ideation to prototyping to accelerate iteration, broaden exploration, and elevate deliverable quality
• Ability to define and execute against a forward-looking product vision while elevating visual design quality
• Collaborate closely with Product, Engineering, Marketing, Brand, Content, SEO, and other cross-functional partners to define strategy and create intuitive digital experiences
• Translate customer insights, business objectives, and data into thoughtful design solutions that solve real customer problems
• Develop user flows, wireframes, prototypes, and high-fidelity designs to effectively communicate design concepts and drive alignment across teams
• Work with user researchers to conduct usability testing and leverage analytics and customer feedback to continuously improve experiences
• Design scalable experiences that leverage Rocket's design system while identifying opportunities to improve patterns and elevate design quality across products
• Partner with engineers throughout implementation to ensure designs are delivered with a high level of quality, accessibility, and craftsmanship
• Facilitate design critiques, workshops, and collaborative working sessions to foster a culture of feedback and continuously improve design quality
• Stay informed on emerging design trends, customer behaviors, and industry best practices to help maintain a competitive edge in usability, performance, and visual design
• Advocate for customer-centered design by balancing user needs, business goals, technical feasibility, and measurable outcomes
• Mentor designers by providing guidance, constructive feedback, and opportunities for professional growth while promoting a collaborative and inclusive design culture

Requirements:

• 7+ years of experience in product design
• Experience designing customer-facing digital products, with a portfolio demonstrating strong UX, interaction, and visual design across web and mobile platforms
• Openness, passion, and hands-on experience leveraging AI within the product design workflow, including ideation, AI-assisted design exploration, and rapid prototyping leveraging Figma Make, Claude Code, and Claude Desktop or similar tools
• Strong willingness to continuously adopt new AI capabilities as they emerge
• Strong understanding of interaction design, information architecture, visual hierarchy, typography, and responsive design
• Ability to translate complex customer and business problems into simple, elegant solutions
• Experience conducting and incorporating user research and usability testing into design iterations
• Excellent communication, presentation, and collaboration skills, with the ability to articulate design decisions, influence stakeholders, and advocate for user-centered design
• Experience partnering with cross-functional teams to deliver high-quality digital products
• Familiarity with front-end development concepts and implementation considerations
• Experience working within and evolving an established design system
• Experience designing marketing websites, landing pages, and top-of-funnel experiences
• A track record of experimenting with, evaluating, and championing new AI-enabled design workflows within a team or organization
• Experience using analytics, experimentation, and A/B testing to optimize user experiences
• Experience balancing brand expression with usability and business goals
• Knowledge of motion design or micro-interactions that enhance user experiences
• Experience working in agile product development environments