Staff Product Designer, Agentic CMS

Webflow is an agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences. The Staff Product Designer will lead design for the Content and Localization teams, owning the Agentic CMS experience across discovery, UX strategy, prototyping, execution, authoring, governance, localization, and publishing. The role partners with product managers, engineers, and researchers to shape content systems, API affordances, product strategy, and cohesive experiences for both humans and AI agents.

Responsibilities:

• Own the Agentic CMS experience end-to-end, from early discovery and UX strategy through prototyping, detailed execution, and making sure what we ship is great. Define how enterprise marketing teams author, organize, govern, and publish content across multiple sites and channels — and how that experience holds together as a coherent system, from the visual authoring surface to publishing workflows to localization
• Design for both humans and agents. Build surfaces that work for marketing teams operating at scale and for AI agents querying and composing against structured content, with the right controls, transparency, and trust signals for each
• Think in systems. The CMS touches nearly everything Webflow's enterprise customers do. Hold a coherent experience model across interconnected surfaces while making individual flows feel simple and obvious
• Work upstream. Partner with PMs, engineers, and researchers to shape what gets built. Align on content models, API affordances, and product strategy before pixels get pushed
• Raise the bar — in craft, process, and how you use AI to move faster without sacrificing quality. Present work to cross-functional partners and senior leaders, and bring a point of view on how the CMS connects to the broader Webflow platform

Requirements:

• BA/BS degree or equivalent experience
• 7+ years of product design experience with a portfolio showing recent, substantive work navigating ambiguous problems within complex products. You know how to make something complex feel obvious to the people using it. Experience with content systems, multi-user workflows, and agentic experiences is especially relevant
• Systems thinking at scale. You've designed for interconnected surfaces where decisions in one place ripple across others, and
• Comfort with technical depth. You can engage meaningfully with engineers on API design, data modeling, and content architecture to ensure design and systems decisions are aligned
• Strong interaction and visual design craft, with fluency in AI-assisted workflows — prototyping in code, using AI tools to explore and communicate ideas faster, and comfort working where the line between design and production is increasingly blurry
• Can hold a long-horizon systems problem and still ship focused, high-quality work in the near term
• Communicate with precision and can influence product strategy and present tradeoffs to senior stakeholders without losing the room
• Combine strong craft with the humility to test your assumptions early and often
• Stay curious and open to growth — demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact
• Location: Remote-first (United States; BC & ON, Canada)
• To join Webflow, you'll need a valid right to work authorization depending on the country of employment