Manager, Sales Development & Pipeline Generation

Simfoni is leveraging AI, automation, intent data, and precision targeting to reach high-value procurement and finance leaders. The Manager, Sales Development & Pipeline Generation will lead the BDR/SDR team while building outbound campaigns, targeted account plays, and systems that generate qualified pipeline. The role also owns GTM technology execution, funnel measurement, coaching, and continuous optimization.

Responsibilities:

• Directly manage, coach and develop Simfoni's BDR/SDR team, with clear accountability for qualified pipeline creation and performance
• Own onboarding, goals and quotas, call coaching, performance management and individual development
• Establish a disciplined operating rhythm around pipeline targets, meetings, conversion rates and rep productivity
• Use Gong and other call intelligence to identify winning talk tracks, objections and coaching opportunities
• Partner with Sales leadership to continuously improve qualification, meeting quality and BDR-to-AE handoffs
• Build a culture focused on outcomes, not activity alone. Calls and emails matter, but qualified pipeline is the ultimate measure of success
• Design and launch the outbound programs the BDR team executes across email, phone, LinkedIn and AI-powered outbound channels
• Translate Simfoni's ICP, value propositions, use cases and customer proof points into compelling campaigns, sequences and talk tracks
• Segment accounts and personas to create relevant, targeted outreach rather than generic high-volume sequences
• Build targeted ABM plays for priority accounts using intent data, account research and buying signals such as executive changes, cost-reduction initiatives, ERP transformation, M&A and procurement transformation
• Use ZoomInfo Intent and other data sources to identify potential buying signals and translate them into timely BDR action
• Partner with Product Marketing, Sales and the broader Marketing team to turn product capabilities, content, customer stories and market insights into actionable outbound plays
• Build and optimize sequences, workflows, lists and campaign logic
• Experiment with AI research, personalization and automation to improve relevance and BDR productivity
• Identify opportunities to automate manual work and increase productive selling time
• Partner with RevOps as needed while independently managing much of the day-to-day outbound execution
• Work with RevOps to build dashboards and scorecards across campaigns and BDR performance
• Track funnel conversion, including engagement, meetings booked and held, qualified meetings, opportunities and pipeline generated
• Identify where conversion is breaking down and take action quickly
• Continuously test targeting, messaging, sequences and call approaches based on performance
• Use Gong insights and BDR feedback to understand what prospects are saying and translate those insights into better campaigns and coaching
• Clearly communicate what's working, what's not and what we're changing as a result

Requirements:

• Proven track record of leading BDR teams that consistently create qualified pipeline
• Demonstrated experience personally building outbound campaigns, sequences and targeted account plays
• Strong understanding of modern outbound strategy, including ICP segmentation, persona targeting, intent signals, ABM, multi-channel sequencing and AI-powered personalization
• Hands-on experience with GTM tools such as Gong Engage, Outreach, Salesloft, Reply.io, Clay, ZoomInfo, 6sense, Demandbase, HubSpot and/or Salesforce
• Strong analytical instincts and experience managing to funnel conversion and pipeline outcomes, not simply activity metrics
• Strong coaching skills and a genuine interest in developing BDR talent
• Comfortable moving between strategy and execution and operating in a fast-moving, resource-lean environment
• Ideally 4+ years of B2B SaaS sales development, revenue or growth experience , including at least 2+ years directly managing SDR/BDR teams
• Bonus: Experience selling into procurement, supply chain, finance, manufacturing or food & beverage organizations
• Big bonus : Experience using AI, intent data, automation or enrichment tools to build sophisticated outbound workflows at scale