Nplate Patient & Growth Marketing

Amgen is a biotechnology company focused on developing and delivering innovative medicines for patients with serious illnesses. The Nplate Patient & Growth Marketing role leads patient marketing, advocacy, customer-segment strategies, cross-functional commercial execution, budget management, and lifecycle innovation to accelerate growth and engagement for the Nplate brand.

Responsibilities:

• Lead the development and execution of the Nplate patient marketing strategy**, with primary responsibility for consumer initiatives, patient market research and branded patient education materials. Partner with the digital marketing lead to ensure integrated omnichannel execution
• Own patient advocacy strategy and execution**, partnering with advocacy organizations and internal cross-functional teams to strengthen disease awareness, patient education, community engagement, and patient-focused initiatives
• Drive Patient Journey and Point-of-Care initiatives** by identifying opportunities to improve the patient and customer experience, reduce treatment barriers, and optimize educational resources across the treatment pathway
• Partner with Market Access, Patient Services, Sales, Advocacy, and Finance** to develop initiatives that improve patient access, affordability, adherence, and treatment continuity
• Lead commercial strategy for other high priority customer segments**, including advanced practice providers (APPs), pharmacists, integrated delivery networks (IDNs), and other strategic stakeholders to improve customer engagement and support brand growth
• Support Opinion Leader (OL) engagement strategy**, partnering with Medical Affairs, Field Medical, Sales, Congress, and Advocacy teams to ensure coordinated engagement with key hematology thought leaders
• Support commercial planning and execution for major hematology congresses**, coordinating activities before, during, and after congresses to maximize organizational impact and customer engagement
• Support development and execution of the Nplate annual brand strategy and tactical plans**, translating strategic priorities into integrated tactical plans and ensuring alignment across patient and other priority customer segments
• Manage the Nplate marketing budget**, including forecasting, purchase order management, agency oversight and budget tracking, and supporting effective allocation of resources
• Coordinate cross-functional execution** across Marketing, Medical Affairs, Sales, Legal, Regulatory, Market Access, Commercial Data & Analytics (CD&A), Finance, and external agency partners to ensure timely, compliant, and high-quality delivery of brand priorities
• Manage agency partners and Medical/Legal/Regulatory Materials and Compliance review** for assigned promotional materials to ensure compliant, high-quality execution delivered on time and within budget
• Champion Lifecycle Value Lab (LVL) innovation** by participating in commercial experiments on behalf of the Nplate brand, evaluating marketing performance and customer insights, documenting key learnings, and identifying opportunities to optimize commercial execution and inform scalable best practices for the group

Requirements:

• Master's degree and 2 years of marketing, commercial, consulting, or pharmaceutical industry experience
• Bachelor's degree and 4 years of marketing, commercial, consulting, or pharmaceutical industry experience
• Associate's degree and 8 years of marketing, commercial, consulting, or pharmaceutical industry experience
• High school diploma / GED and 10 years of marketing, commercial, consulting, or pharmaceutical industry experience
• Pharmaceutical or biotechnology commercial marketing experience
• HCP and patient marketing experience
• Experience supporting hematology, oncology, rare disease, or specialty care brands
• Demonstrated ability to lead complex cross-functional initiatives within a highly matrixed organization
• Strong project management and budget management skills with the ability to manage multiple priorities simultaneously
• Experience partnering effectively with Medical Affairs, Sales, Market Access, Commercial Data & Analytics, Patient Services, and Advocacy organizations
• Familiarity with promotional review processes and systems (e.g., MAC, Veeva PromoMats)
• Strong analytical mindset with experience translating customer insights into commercial actions
• Learning agility with enthusiasm for applying AI, automation, and emerging digital capabilities to improve marketing effectiveness
• Excellent written and verbal communication skills with strong executive presence
• Demonstrated ability to operate effectively in a fast-paced environment with changing priorities while maintaining high-quality execution