Marketing Operations Manager

WorkWave is seeking a Marketing Operations Manager to support its marketing systems, processes, and workflows. The role manages platforms including Pardot, Salesforce, GA4, 6sense, ZoomInfo, and Webflow; ensures data quality and integration reliability; and helps implement AI-powered workflows and marketing operations improvements.

Responsibilities:

• Serve as the day-to-day administrator for our core marketing platforms, Pardot (Marketing Cloud Account Engagement), Webflow, Google Analytics 4, 6sense, ZoomInfo and DataGroomr, ensuring each is properly configured, maintained, and performing as expected
• Implement and maintain Pardot automation rules, lead scoring and grading frameworks
• Manage ZoomInfo integration with Pardot and Salesforce, supporting data imports and ensuring contact and account data flows correctly across systems
• Configure and maintain GA4 data streams, event tracking, custom dimensions, conversion goals, and attribution reporting
• Build and maintain Pardot assets including forms, automation rules, email templates, and dynamic lists
• Manage data import needs, deduplication, and contact record hygiene
• Support the evaluation and onboarding of new marketing tools; maintain platform documentation and assist with vendor coordination
• Maintain Salesforce integration across marketing platforms, ensuring data flows, field mapping, and sync processes are accurate and reliable; conduct daily review of Pardot/Salesforce sync errors and resolve or escalate issues promptly
• Enforce lead tracking standards across all digital channels, ensuring UTM parameter consistency, source attribution accuracy, and full funnel visibility
• Identify and resolve data quality issues including duplicate records, missing fields, and sync errors between Pardot and Salesforce
• Monitor lead flow and funnel metrics, flagging anomalies and working cross-functionally to resolve gaps in tracking or conversion rates
• Own data privacy compliance operations including GDPR/CCPA removal requests
• Perform monthly database health checks including deduplication scans, removal of spam/test records, and overall list hygiene to maintain data quality
• Support ad hoc list and segmentation builds in Salesforce and Pardot for campaign audiences
• Conduct regular audits of tracking implementations, tag configurations, and data flows to ensure reporting accuracy
• Help lead the identification, evaluation, and implementation of AI-powered workflows that improve marketing operations, from content production and campaign execution to data enrichment and reporting automation
• Document and maintain AI workflow processes so the broader team can consistently leverage and build on them
• Serve as the primary marketing systems expert and point of contact for Sales, IT, and Revenue Operations teams
• Manage vendor relationships, renewals, and license governance across the marketing tech portfolio

Requirements:

• 5+ years of hands-on experience in Marketing Operations, Revenue Operations, or Demand Generation role in a B2B environment
• Strong proficiency with our core technical ecosystem:
• Pardot (Salesforce Marketing Cloud Account Engagement)
• Salesforce CRM (marketing data flows, campaign tracking, and lead/contact management)
• Google Analytics 4 (GA4) & Tag Management Systems
• 6sense (or comparable ABM/intent data platforms)
• ZoomInfo (or comparable data enrichment tools and their integration with CRM/MAP systems. )
• Proven experience managing lead scoring, grading, routing, and data hygiene frameworks
• Familiarity with building, documenting, and implementing modern AI-driven marketing workflows
• Highly adaptable: comfortable operating in a fast-changing environment where priorities shift and not every process is fully defined
• Self-Directed Problem Solver: Thrives as an individual contributor, taking full ownership of projects from concept through resolution
• Detail-Oriented & Analytical: Relentless about data accuracy, system hygiene, and thorough documentation
• Translational Communicator: Able to translate complex technical architectures into actionable operational steps for cross-functional partners
• Salesforce Certified Marketing Cloud Account Engagement (Pardot) Specialist or Consultant
• Google Analytics 4 Certification