Sr. Manager, Marketing Systems & Automation

GoodLeap is a technology company delivering financing and software products for sustainable solutions. The Sr. Manager, Marketing Systems & Automation develops and executes omnichannel campaigns, builds and supervises automated marketing workflows, maintains the MarTech stack, supports customer data infrastructure, and reports on campaign and channel performance.

Responsibilities:

• Partner with product marketing, creative, and content to develop and execute omnichannel campaigns across all owned platforms — translating positioning and brand requirements into audience, channel, and journey design, and holding each campaign to explicit, agreed-upon KPIs from brief through post-launch readout
• Build, deploy, and supervise automated and agent-assisted marketing workflows and internal tools, ensuring human-in-the-loop at the right time and properly tested workflows
• Help maintain the MarTech Stack—keep good documentation, admin tools, coach and train on new systems, establish best practices across project, build and maintain AI skills and tools for marketing
• Support the customer data foundation with Salesforce and Databricks partners; understand data infrastructure and be a steward of the data that feeds how we segment and measure campaigns
• Campaign and channel performance reporting

Requirements:

• Bachelor's degree required in Marketing, Communications, or a related field
• 7-9 years in marketing operations, marketing automation, lifecycle and/or database marketing
• A documented history of successfully driving complex projects to completion
• Hands-on ownership with a marketing automation/campaign execution platform, including audience construction, journey building, QA, and deliverability fundamentals
• Working understanding of SQL, HTML, and common marketing operations code; able to validate and troubleshoot it, including AI-generated output
• Ownership of campaign taxonomy and naming standards, UTM governance, and campaign hierarchy — able to define conventions others will actually follow, and enforce them without becoming a bottleneck
• Demonstrated experience building an automation, internal tool, or workflow beyond assigned work that others adopted
• Experience using AI tools for production work
• Ability to translate business and brand requirements into explicit, testable rules
• Sound judgment regarding data sensitivity, privacy, and disclosure in a consumer lending environment, including working knowledge of applicable data privacy law
• Curious, creative, and critical; an analytical thinker who can reconcile conflicting sources and distinguish a stated request from the underlying need
• Demonstrated ability to meet deadlines, handle and prioritize simultaneous requests, and manage laterally and upwards
• Exceptional verbal and written communication, and the ability to communicate effectively at all levels of the organization
• Exercises discretion and independent judgement; able to work with autonomy
• Regulated industry experience preferred
• Experience migrating campaigns, audiences, and journeys between enterprise marketing automation platforms — including consent and preference state, suppression lists, and historical engagement data — is a plus